Lead Advertising Manager (Bilingual)

About the Role

Key Responsibilities

• Support the Advertising Director in creating fully integrated advertising campaigns, from strategy development to production, execution, monitoring, and final reporting.
• Work with external agencies, platforms, and internal teams to ensure clear communication and seamless execution.
• Oversee regular reporting and analysis of campaign performance, providing optimization recommendations to ensure success.
• Coordinate with internal departments (Marketing, Media, Sponsorships, Segments, Legal, Product, etc.) to align objectives, secure approvals, and eliminate redundancies.
• Track deadlines, production schedules, budgets, and competitive initiatives to maintain project momentum.
• Manage schedules and calendars to ensure smooth team operations as needed.

Requirements

• 5-8 years of marketing/advertising experience; agency experience preferred.
• Deep understanding of Hispanic market insights and audience, with fluency in Spanish.
• Strong written and verbal communication skills; able to articulate persuasive points of view concisely and effectively.
• Proactive work ethic with a self-starter attitude.
• Ability to thrive in fast-paced, dynamic environments with multiple priorities.
• Meticulous attention to detail.
• Proven ability to work well with cross-functional teams and external partners.
• Highly skilled in PowerPoint, Excel, and Word.
• Bachelor's degree in Business, Marketing, or Communications preferred.
• Experience with production across TV, digital, and other media is strongly preferred.

Nice to Have

• Agency experience with some production experience across TV, digital, and more.

Qualifications

• Bachelor's degree in Business, Marketing, or Communications (desired).
• 5+ years of related experience.

Benefits & Perks

• Medical, Dental, and Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (at least 23 days of vacation and 9 holidays annually)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond legal requirements
• Adoption Reimbursement
• Disability Benefits (short and long term)
• Life and Accidental Death Insurance
• Critical illness/accident/hospital indemnity/group legal benefits
• Employee Assistance Programs (EAP)
• Employee wellness programs
• Employee discounts on AT&T products and services