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Lead Advertising Strategist

UKG

Weston, FL
Full Time
Senior
100k-143k
17 days ago

Job Description

About the Role

Join UKG as a Lead Advertising Strategist within our dynamic and collaborative Advertising & Sponsorships marketing team. In this role, you will help shape and amplify UKG's brand presence across markets by combining creative vision with audience and media insights to build campaigns that resonate and drive growth. UKG is the largest U.S.-based private software company with a mission to inspire organizations to become great workplaces through innovative HR technology, fostering an inclusive culture that values every voice and supports personal and professional thriving.

Key Responsibilities

  • Develop and implement brand awareness strategies aligned with business goals, marketing objectives, and global expansion plans.
  • Lead campaign strategy-shaping creative direction, messaging, and narrative for multi-channel brand campaigns, including commercial development.
  • Drive media and channel strategy by identifying where and how to bring our message to market across platforms, regions, and audiences.
  • Contribute to the optimization of key marketing partnerships & sponsorships through data-driven recommendations and strategic input.
  • Collaborate with internal teams and agency partners to create compelling advertising content that reflects our brand voice.
  • Conduct audience and media research to uncover insights, guide investment decisions, and inform campaign development.
  • Monitor and analyze performance of awareness initiatives, using data to optimize strategies and improve impact.
  • Partner cross-functionally with brand, creative, digital, social, and communications teams to ensure cohesive messaging and integrated execution.

Requirements

  • Minimum of 6 years of experience in brand strategy, advertising, or related roles.
  • Proven experience working at or with brand agencies and partners.
  • Strong understanding of digital marketing, social media platforms, and content creation.
  • In-depth knowledge of advertising trends and channel strategies.
  • Ability to influence and inspire cross-functional partners, agencies, and executives to drive unified brand impact.

Nice to Have

  • Exceptional communication and presentation skills, with the ability to convey strategic recommendations to executive leadership.
  • Experience working closely with executive-level leaders and teams.
  • Strong project management skills, with the ability to manage multiple initiatives and meet deadlines in a fast-paced environment.
  • Proficiency in analyzing data and translating metrics into actionable insights and strategies.
  • Familiarity with sports sponsorships or brand partnerships globally.
  • Experience in global marketing environments or with international campaign rollouts.
  • Ability to influence cross-functional teams and drive alignment across regions and functions.

Qualifications

  • Educational background is not explicitly specified, but a minimum of 6 years of relevant experience is required.

Benefits & Perks

  • Competitive pay range of $99,800 to $143,450, with potential short-term and long-term incentives.
  • Comprehensive benefits package available on UKG's careers site.
  • Wellness programs, tuition reimbursement, and a customizable expense reimbursement program called U Choose.
  • Inclusive culture with active employee resource groups and supportive leadership.

Working at UKG

UKG fosters an inclusive and purpose-driven culture where every voice is valued. The company emphasizes active engagement, support for personal and professional growth, and a collaborative environment that encourages bold ideas and creative boundaries. UKG is committed to diversity, equity, and inclusion, and supports its employees through various programs and resource groups.

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Job Details

Posted AtJul 11, 2025
Job CategoryBrand Marketing
Salary100k-143k
Job TypeFull Time
Work ModeHybrid
ExperienceSenior

Job Skills

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About UKG

Website

ukg.com

Company Size

10000+ employees

Location

Weston, FL

Industry

Software Publishers

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