Lead Analyst-Digital Brand Advocate

Lowe's

Mooresville, NC

Full Time

Senior

12 days ago

Job Description

About the Role

The Lead Analyst Digital Brand Advocate will work with strategic suppliers and various internal teams to optimize online customer experiences on Lowes.com. The role involves building strong business relationships, analyzing and improving online sales, traffic, and conversion, and supporting omni-channel retail strategies to drive brand growth and renewal.

Key Responsibilities

Analyze key performance indicators to identify opportunities to improve the online experience, streamline fulfillment, maximize assortment, and drive conversion
Leverage inputs from CSAT, reviews, and Q&A to continuously improve the overall customer experience for assigned brand(s)
Act as the subject matter expert for the supported brand(s) assortment and strategy
Primary point of contact for issues pertaining to online SKU presentation and brand performance
Build and lead presentations with suppliers and merchants to drive strategic plans and analyze execution
Consistently report and communicate insights to Senior leaders both internally and with vendors
Provide accurate reporting related to content, product information, assortment, and competitive gaps/opportunities
Improve conversion and basket size by leveraging data to optimize cross-sell, upsell, and bundling strategies
Analyze competitive data to recommend SKU and pricing optimizations
Utilize knowledge of the shopping funnel and site technologies to optimize search and browse experience
Work closely with content management to optimize premium content and prioritize execution
Create project plans and align with merchandising and suppliers to drive execution
Analyze sales and distribution of direct-to-consumer products to provide insights and recommendations
Mentor and onboard new team members, providing troubleshooting support and coaching

Requirements

Bachelor's Degree in Business, marketing, finance, statistics, or related field, or related work experience
67 years of experience in ecommerce/digital/retail merchandising, digital marketing, or vendor management
Experience in optimizing flexible fulfillment models with a multichannel retailer
Experience analyzing assortments to identify gaps and optimize product mix
Proven ability to lead and facilitate complex projects involving multiple stakeholders
Experience supporting major consumer brands in the digital space

Nice to Have

Master's Degree in Business, marketing, finance, statistics, or related field

Working at Lowe's

Lowe's is committed to creating a diverse and inclusive workplace, supporting communities through programs focused on safe, affordable housing, community improvement, skill development, and disaster relief. They value equal opportunity employment and personnel practices without discrimination based on protected categories.

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