Lead Analyst-Digital Brand Advocate

About the Role

Key Responsibilities

• Analyze key performance indicators to identify opportunities to improve the online experience, streamline fulfillment, maximize assortment, and drive conversion
• Leverage inputs from CSAT, reviews, and Q&A to continuously improve the overall customer experience for assigned brand(s)
• Act as the subject matter expert for the supported brand(s) assortment and strategy
• Primary point of contact for issues pertaining to online SKU presentation and brand performance
• Build and lead presentations with suppliers and merchants to drive strategic plans and analyze execution
• Consistently report and communicate to Senior leaders both internally and with the supported vendor
• Provide accurate reporting and insights related to content, product information, assortment, and competitive gaps/opportunities
• Improve conversion and basket size by leveraging data to optimize cross-sell, up-sell, and bundling strategies
• Analyze competitive data to provide SKU and pricing optimization recommendations
• Utilize knowledge of the shopping funnel and site technologies to optimize search and browse experience
• Work closely with content management to optimize premium content and prioritize execution for maximum returns
• Create project plans and align with merchandising and suppliers to drive execution
• Analyze sales and distribution of direct-to-consumer products to provide insights and recommendations
• Mentor and onboard new team members, providing troubleshooting support and coaching

Requirements

• Bachelor's Degree in Business, Marketing, Finance, Statistics, or related field, or related work experience
• 6-7 years of experience in e-commerce, digital, retail merchandising, digital marketing, or vendor management
• Experience in optimizing flexible fulfillment models with a multi-channel retailer
• Experience analyzing assortments to identify gaps and optimize product mix
• Proven ability to lead and facilitate complex projects involving multiple stakeholders
• Experience supporting major consumer brands in the digital space

Nice to Have

• Master's Degree in Business, Marketing, Finance, Statistics, or related field

Qualifications

• Educational background in business, marketing, finance, or statistics (preferred)

Benefits & Perks

• Lowe's offers exceptional benefits and opportunities to grow skills
• Supportive work environment with a focus on service and community involvement