Lead Analyst, Marketing

DraftKings

Boston, MA

Full Time

Senior

116k-145k

17 days ago

Job Description

About the Role

As a Lead Analyst, you will leverage data-driven insights to guide the marketing strategy for DraftKings' new verticals. You'll focus on optimizing marketing effectiveness to support the launch of a high-impact initiative that represents the next evolution of our customer experience and market growth strategy. In this role, you'll bring deep marketing analytics expertise to improve performance and align efforts with DraftKings' broader growth goals. You will also serve as a leader on the analytics team, mentoring junior analysts and delivering insights that empower decision-making at the highest level.

Key Responsibilities

Optimize spend and creative performance in partnership with marketing stakeholders.
Develop and manage self-service dashboards for marketing insights.
Build analytical frameworks that improve marketing performance and efficiency.
Partner with marketing teams to define business problems and deliver data-driven solutions to enhance ROI.
Present findings to senior leadership and contribute to cross-functional strategic planning.
Mentor junior analysts in marketing analytics and strategy.

Requirements

Bachelor's degree in a quantitative field such as Math, Statistics, Economics, Computer Science, or Business Analytics.
At least 5 years in analytics or data science, including at least 3 years in marketing analytics.
Strong foundation in marketing attribution, hypothesis testing, and optimization.
Proficiency in SQL/Snowflake and Excel; experience with Tableau or similar tools.
Extensive experience with A/B testing, experimental design, and analytical testing methods.
Proficiency in Tableau or similar data visualization tools to create impactful dashboards and reports.
Experience with R, Python, or statistical programming languages is a plus.

Nice to Have

Experience with R, Python, or statistical programming languages.

Qualifications

Bachelor's degree in a relevant quantitative field.
Minimum 5 years of experience in analytics or data science, with at least 3 years in marketing analytics.

Benefits & Perks

Salary range of $115,900 - $144,900 plus bonus, equity, and benefits.
Guidance through licensing process if required by state regulations.
Work in a publicly traded, NASDAQ-listed company headquartered in Boston.

Working at DraftKings

DraftKings is proud to be an equal-opportunity employer. We do not tolerate discrimination of any kind and are committed to providing equal employment opportunities regardless of gender identity, race, nationality, religion, sexual orientation, veteran status, or disability. We foster a diverse and inclusive work environment and support our team members' growth and development.

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