Lead Channel Marketing

AT&T

Dallas, TX

Full Time

Senior

131k-196k

12 days ago

Job Description

About the Role

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered. At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections. The role involves creating, implementing, and optimizing distribution channels using strategic partnerships, marketing techniques, and sales strategies to drive revenue growth and reach the most customers.

Key Responsibilities

Develop Channel Marketing Strategies: Develop and implement strategic marketing campaigns and resources targeting resellers, system integrators, VARs, independent vendors, partners, OEMs, private labelers, and distributors.
Partner Relationship Management: Build and maintain strong, strategic relationships with channel partners, providing them with necessary tools, resources, and training for effective sales enablement.
Market Analysis and Performance Tracking: Conduct market research and analyze program performance to inform strategies, making data-driven adjustments as needed.
Event Coordination and Content Development: Design and organize partner events, conferences, and meetings, contributing to marketing messaging and content development to customize online promotion efforts.
Budget Management and Cross-functional Collaboration: Manage budget allocation for channel marketing activities, ensuring alignment and collaboration with sales, product, and corporate marketing teams for effective project implementation and resource management.

Requirements

Bachelor's degree (BS/BA) desired.
5+ years of related experience.
Certification is required in some areas.
An experienced professional, recognized as an expert, creatively resolving complex issues with broad and in-depth knowledge.
Leads significant projects with strategic autonomy, influencing executive decisions.
Mentors less experienced staff, implements long-term plans impacting the organization, and frequently collaborates with senior leadership.

Benefits & Perks

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available), and AT&T phone

Working at AT&T

Our culture emphasizes innovation, leadership, and making a positive impact through transformative solutions. We value diversity, inclusion, and providing equal employment opportunities to all persons regardless of background or characteristics.

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