Lead Digital Customer Growth

About the Role

Key Responsibilities

• Collaborate with cross-functional partners and development teams to develop and align digital strategies with eCommerce solutions, ensuring seamless integration across desktop, mobile web, and app platforms.
• Enhance digital sales channels and distribution partnerships, including affiliate sales and digital acquisition partnerships.
• Manage online launch rollouts, product management, and online offer development to ensure a coordinated and effective customer experience that drives revenue and customer satisfaction.
• Lead and optimize digital demand and traffic strategies in partnership with marketing teams, focusing on converged customer growth.
• Manage SEO strategy, execution, and performance to ensure traffic flows into the correct customer journey and drives conversion on owned platforms.
• Collaborate with technology and care teams to improve site performance and reduce fraudulent activity.
• Understand digital audiences and personas to guide customer journeys, ensuring coordinated touchpoints that offer AT&T products and features at the right times.
• Ideate, develop, and advocate for initiatives on product and technology roadmaps, such as converged customer buy flows and cross-selling capabilities.
• Lead a test & learn mindset, adopting structured hypothesis-driven rapid learning to identify key problems or opportunities across digital platforms.
• Focus on trends and growth drivers such as personalization and scalable AI use cases.
• Drive platform technology enhancements to support seamless customer experiences and integration with emerging technologies.
• Utilize advanced analytics to gather insights on customer behavior and performance metrics, collaborating with analytics teams to interpret data and optimize strategies.
• Implement data-driven decision-making processes to enhance customer journeys, improve site performance, and drive digital sales growth.

Requirements

• Bachelor's degree (BS/BA) desired.
• 5+ years of related experience.
• Certification is required in some areas.
• Experience in digital strategy, eCommerce, and demand generation.
• Strong collaboration and cross-functional team coordination skills.
• Knowledge of SEO, analytics, and digital marketing tools.
• Ability to lead projects with strategic autonomy and influence senior leadership.
• Excellent problem-solving and innovative thinking skills.

Nice to Have

• Experience with personalization and scalable AI use cases.
• Experience in leading digital transformation initiatives.
• Knowledge of emerging digital technologies and platform enhancements.

Qualifications

• Bachelor's degree (BS/BA) preferred
• 5+ years of relevant experience
• Certification in relevant areas

Benefits & Perks

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond legal requirements
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% on eligible AT&T mobility plans, accessories, internet, and phone