Lead Digital Customer Growth - Traffic

About the Role

Key Responsibilities

• Responsible for wireless digital traffic performance - follow traffic performance and identify trends (e.g. daily, weekly, monthly, quarterly, YoY) and insights, and communicate insights to leaders, partner teams and peers.
• Deep dive into new performance impacts (e.g. campaign launches, offer launches, outages, data defects, economic impacts, budget cuts, updates to experiences, content and wayfinding).
• Provide status updates to leaders and peers with details of the areas/items being investigated including next steps and timelines.
• Collaborate with traffic forecaster on traffic forecast and targets, including upcoming events that impact performance (e.g. campaigns, seasonality, offers, external factors).
• Understand performance across traffic channels including annual planning, media budgets, go-to-market plans, and campaign performance.
• Responsible for the wireless digital traffic routing strategy - traffic routing mapping for all marketing tactics that drive to digital (e.g. Evergreen, Campaign launches, Offers, A/B Tests).
• Provide data-based recommendations on performance across landing pages.
• Create and manage traffic routing matrix for all marketing tactics that drive to digital for paid and owned channels (e.g. paid search, paid social, display, affiliate, email, SMS, push notifications, organic social, direct mail, referral).
• Participate in go-to-market planning with partner teams to provide traffic routing recommendations for upcoming campaigns.
• Collaborate on testing across all traffic partners to determine optimal landing page destinations.

Requirements

• Bachelor's degree in Marketing, Business, Digital Media, or equivalent work experience (MBA or advanced degree a plus).
• 7+ years of experience in digital marketing, digital product management, or digital strategy roles, with a proven track record of driving digital traffic strategies.
• Demonstrated expertise in web and app analytics and data visualization tools (e.g., Adobe Analytics, Excel, Power BI, Tableau).
• Strong communication skills with the ability to present complex data insights to executive leadership.
• Excellent communication, presentation, and stakeholder management abilities.
• Creative, data-driven, and results-oriented mindset.

Nice to Have

• MBA or advanced degree.

Benefits & Perks

• Salary between $143,800 and $215,800 USD annually.
• Medical/Dental/Vision coverage.
• 401(k) plan.
• Tuition reimbursement program.
• Paid Time Off and Holidays (at least 23 days of vacation and 9 holidays).
• Paid Parental Leave.
• Paid Caregiver Leave.
• Additional sick leave beyond legal requirements.
• Adoption Reimbursement.
• Disability Benefits (short term and long term).
• Life and Accidental Death Insurance.
• Supplemental benefit programs: critical illness/accident/hospital indemnity/group legal.
• Employee Assistance Programs (EAP).
• Extensive employee wellness programs.
• Employee discounts up to 50% on eligible AT&T mobility plans, accessories, internet, and phone.