Lead Digital Marketing Specialist

About the Role

Key Responsibilities

• Develop and implement digital advertising strategies based on the company's business objectives and/or end user needs.
• Continuously evaluate and optimize ad campaigns.
• Evaluate data and prepare reports to communicate campaign performance to key objectives.
• Represent SEL's brand and voice to drive digital marketing efforts.
• Develop and maintain an in-depth knowledge of digital advertising platforms.
• Stay current in marketing trends, Google updates, changes in algorithms, platform revisions, etc.
• Plan, organize, manage, and complete digital marketing initiatives.
• Gather necessary key business and user insights and apply strategic planning skills to create a long-term vision for upcoming digital advertising efforts.
• Plan and manage multiple and/or large projects.
• Demonstrate ownership of processes and procedures related to your assigned discipline.
• Mentor other staff as needed.
• Communicate effectively to influence decisions and/or convey concepts and ideas.
• Use critical thinking to solve department-level problems.
• Devise and implement improvements to best practices, tools, and processes based on credible metrics and analysis.

Requirements

• Bachelor's degree in Communications, Journalism, Marketing or related field preferred.
• 6+ years of professional experience in a related field.
• Strong organization and analytical thinking skills, with ability to translate complex concepts into simple terms.
• Experience leading digital marketing advertising initiatives from ideation through implementation.
• Understanding of budget management.
• Strong relationship building, communication, and networking skills.
• Strong writing, documentation, and speaking skills.
• Ability to learn new skills and assume new responsibilities.
• Ability to work cooperatively in a team environment.

Nice to Have

• Certified in Google Ads, Google Analytics, Meta, Microsoft Ads, LinkedIn Ads.
• Experience with and/or understanding of Adobe Photoshop, SEO, social media, email, marketing automation (Pardot/Marketing Cloud Account Engagement), lead forms and landing pages.
• Effective writing/copywriting, editing, reporting and project management skills.
• Strong understanding of users/consumers and the ability to predict needs by understanding behavior.

Qualifications

• Bachelor's degree in Communications, Journalism, Marketing or related field (preferred).
• 6+ years of professional experience in digital marketing or related field.

Benefits & Perks

• Competitive pay ranging from $58,200 to $91,200 annually.
• Superior benefits including top-tier medical, prescription, dental, vision, life, and disability insurance.
• Paid holidays, annual vacation starting at 12 days, 9 paid sick days, and paid family and medical leave covering 90% of pay.
• Retirement benefits including an employer-funded stock ownership plan (ESOP) and personal 401(k) options.
• Support for growth and development through STEM courses, apprenticeships, tuition assistance, and engineering development programs.
• Additional benefits such as wellness, fertility, adoption, and flexible spending benefits.