Lead Growth Marketer - Acquisition

Fivetran

Oakland, CA

Full Time

Senior

169k-211k

10 days ago

Job Description

About the Role

Fivetran is building data pipelines to power the modern data stack for thousands of companies. We're looking for a Lead Growth Marketer, Acquisition to own our top-of-funnel motion, accountable for driving monthly trial signups for our PLG business. This role involves defining acquisition strategies, scaling programs, and executing campaigns to increase both the volume and quality of Self Service trials. The candidate will partner with various teams to optimize the signup journey and ensure long-term customer conversion, playing a critical role on the PLG Revenue Leadership team. The position is full-time, hybrid, based out of Oakland, CA and Denver, CO, offering a blend of remote work and in-office collaboration.

Key Responsibilities

Own the monthly trial signup target for Fivetran's PLG business.
Develop and execute scalable acquisition strategies across paid, organic, referral, and partner channels.
Partner with the Website team to optimize conversion rates across landing pages and signup flows.
Build and prioritize an experimentation roadmap to accelerate trial growth and improve trial quality.
Track performance, establish leading indicators, and report on progress weekly/monthly.
Collaborate with Analytics to segment trial users and align acquisition with ICP and revenue goals.
Serve as the voice of the potential trial user, representing their needs in cross-functional forums.
Establish repeatable playbooks and scale acquisition programs globally.

Requirements

6-8 years of experience in growth marketing, demand generation, or acquisition roles, ideally in SaaS or PLG environments.
Strong analytical skills with the ability to interpret funnel data, diagnose problems, and act on insights.
Experience in at least two acquisition channels (paid search, SEO, CRO, partnerships) with working knowledge of others and ability to think outside the box.
Comfort running structured tests and experiments, measuring impact, and iterating quickly.
Excellent cross-functional collaboration skills, influencing teams across Marketing, Product, and Analytics.
Impact-oriented mindset, motivated by moving the needle on KPIs and business results.
Bias for action, moving fast, prioritizing sharply, and turning insights into results.
Resilient, results-oriented, and energized by owning a high-stakes growth target.

Nice to Have

Experience with growth hacking mindset.
Experience with SaaS or PLG environments.
Knowledge of tools such as Marketo, Google Analytics, Heap, Looker, Salesforce, Google Ads, LinkedIn Ads, Bizible, Webflow, Optimize, Census, Drift Chat.

Qualifications

Experience in growth marketing, demand generation, or acquisition roles in SaaS or PLG environments.

Benefits & Perks

100% employer-paid medical insurance.
Generous paid time-off policy (PTO), paid sick time, parental leave, holidays, and volunteer days off.
RSU stock grants.
Professional development and training opportunities.
Company virtual happy hours, free food, and team-building activities.
Monthly cell phone stipend.
Access to mental health support platform offering personalized care and resources.

Working at Fivetran

Fivetran values diversity, equity, inclusion & belonging, promoting a workforce made of people from many backgrounds, experiences, and identities. The company emphasizes core values of Get Stuck In, Do the Right Thing, and One Team, One Dream. They are committed to building a world-class company that better serves customers, employees, and communities, and ensure all candidates have an equal opportunity in the interview process.

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