Lead Growth Marketer - Acquisition
Fivetran
Job Description
About the Role
Fivetran is building data pipelines to power the modern data stack for thousands of companies. We're looking for a Lead Growth Marketer, Acquisition to own our top-of-funnel motion, accountable for driving monthly trial signups for our PLG business. This role involves defining acquisition strategies, scaling programs, and executing campaigns to increase both the volume and quality of Self Service trials. The ideal candidate will have a generalist growth marketing background, with proven success creating strategies and execution to grow zero to one stage businesses. The role blends strategy and execution: setting the vision, building a roadmap, analyzing funnel data, optimizing campaigns, and running high-impact initiatives. You'll partner with Website, Paid Media, SEO, Product Marketing, and Analytics to remove friction in the signup journey and ensure signups convert into long-term customers. This is a full-time, hybrid position based out of Denver, CO, with a blend of remote flexibility and in-person collaboration.
Key Responsibilities
- Own the monthly trial signup target for Fivetran's PLG business.
- Develop and execute scalable acquisition strategies across paid, organic, referral, and partner channels.
- Partner with the Website team to optimize conversion rates across landing pages and signup flows.
- Build and prioritize an experimentation roadmap to accelerate trial growth and improve trial quality.
- Track performance, establish leading indicators, and report on progress weekly/monthly.
- Collaborate with Analytics to segment trial users and align acquisition with ICP and revenue goals.
- Serve as the voice of the potential trial user, representing their needs in cross-functional forums.
- Establish repeatable playbooks and scale acquisition programs globally.
Requirements
- 6-8 years of experience in growth marketing, demand generation, or acquisition roles, ideally in SaaS or PLG environments.
- Strong analytical skills with the ability to interpret funnel data, diagnose problems, and act on insights.
- Experience in at least two acquisition channels (paid search, SEO, CRO, partnerships) with working knowledge of others and ability to think outside the box; growth hacking mindset.
- Comfort running structured tests and experiments, measuring impact, and iterating quickly.
- Excellent cross-functional collaboration skills, influencing teams across Marketing, Product, and Analytics.
- Impact-oriented: motivated by moving the needle on KPIs and business results.
- Bias for action: you move fast, prioritize sharply, and turn insights into results.
Nice to Have
- Experience with tools such as Marketo, Google Analytics, Heap, Looker, Salesforce, Google Ads, LinkedIn Ads, Bizible, Webflow, Optimize, Census, Drift Chat.
Qualifications
- Experience in growth marketing, demand generation, or acquisition roles in SaaS or PLG environments.
Benefits & Perks
- 100% employer-paid medical insurance
- Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off
- RSU stock grants
- Professional development and training opportunities
- Company virtual happy hours, free food, and fun team-building activities
- Monthly cell phone stipend
- Access to mental health support platform offering personalized care and resources
Working at Fivetran
Fivetran values diversity, equity, inclusion & belonging, promoting a workforce made of people from many backgrounds, experiences, and identities. We are committed to ensuring all candidates have an equal opportunity and provide accommodations during the interview process. Our core values include Get Stuck In, Do the Right Thing, and One Team, One Dream. We foster an innovative, collaborative, and inclusive environment dedicated to making data access as easy and reliable as electricity for our customers.
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About Fivetran
Website
fivetran.com
Location
Denver, CO
Industry
Software Publishers
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