Lead Industry Marketing Manager

UKG

Weston, FL

Full Time

Senior

112k-161k

17 days ago

Job Description

About the Role

The Lead Industry Marketing Manager role at UKG involves driving growth within the small and mid-size business segments by developing and executing go-to-market strategies, marketing plans, and messaging. UKG is a leading provider of HR and workforce management solutions with a purpose-driven culture that values innovation, inclusivity, and employee well-being. The company offers a comprehensive benefits package and fosters a collaborative, purpose-oriented environment where employees can thrive personally and professionally.

Key Responsibilities

Execute and align go-to-market strategies and plans for SMB that drive awareness and pipeline growth.
Collaborate with cross-functional teams to create compelling marketing materials and programs.
Serve as a subject matter expert on industry trends, challenges, and solutions by monitoring and analyzing trends to inform targeted, segment-specific marketing strategies.
Highlight UKG's unique value propositions and partnerships in marketing efforts.
Craft persona-based messaging that highlight UKG differentiators and customer value (e.g., events, field, sales, and BDRs).
Monitor and analyze industry trends to inform marketing strategies in alignment with the buyer journey.
Use data and insights to determine performance and effectiveness, and inform strategies that optimize programs and marketing results.

Requirements

Bachelor's degree in Marketing, Communication, Business, or a related field.
8 years of relevant marketing, communication, PR, and/or writing experience.
4 years of experience presenting to small and large groups, both virtually and in-person.

Nice to Have

In-depth understanding of small and mid-sized businesses.
Familiarity with human capital management and workforce management solutions.
Knowledge of SaaS marketing and sales.

Qualifications

Relevant experience in marketing, communication, PR, and/or writing.
Experience presenting to groups both virtually and in-person.

Benefits & Perks

Competitive salary range of $112,300 to $161,400, with potential short-term and long-term incentives.
Comprehensive benefits package available, details on UKG's careers site.
Work environment that supports personal and professional growth, including wellness programs and tuition reimbursement.

Working at UKG

UKG is committed to an inclusive culture with active employee resource groups and caring leaders who value every voice. The company emphasizes purpose-driven work, innovation, and supporting employees' personal and professional well-being, fostering a collaborative and purpose-oriented environment.

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