Lead Industry Marketing Manager

About the Role

Key Responsibilities

• Execute and align go-to-market strategies and plans for SMB that drive awareness and pipeline growth.
• Collaborate with cross-functional teams to create compelling marketing materials and programs.
• Serve as a subject matter expert on industry trends, challenges, and solutions by monitoring and analyzing trends to inform targeted, segment-specific marketing strategies.
• Highlight UKG's unique value propositions and partnerships in marketing efforts.
• Craft persona-based messaging that highlight UKG differentiators and customer value (e.g., events, field, sales, and BDRs).
• Monitor and analyze industry trends to inform marketing strategies in alignment with the buyer journey.
• Use data and insights to determine performance and effectiveness, and inform strategies that optimize programs and marketing results.

Requirements

• Bachelor's degree in Marketing, Communication, Business, or a related field.
• 8 years of relevant marketing, communication, PR, and/or writing experience.
• 4 years of experience presenting to small and large groups, both virtually and in-person.

Nice to Have

• In-depth understanding of small and mid-sized businesses.
• Familiarity with human capital management and workforce management solutions.
• Knowledge of SaaS marketing and sales.

Qualifications

• Relevant educational background in marketing or related fields.
• Significant marketing and communication experience, including presenting to groups.

Benefits & Perks

• Competitive salary range of $112,300 to $161,400, with potential short-term and long-term incentives.
• Comprehensive benefits package available, details on the company's careers site.
• Work environment that values purpose, inclusion, and employee well-being, including wellness programs and tuition reimbursement.