Lead Marketing Communications

AT&T

Dallas, TX

Full Time

Mid Level

119k-178k

about 1 month ago

Job Description

About the Role

Join AT&T's Marketing & Growth Organization, the powerhouse generating enduring customer-driven growth, and become a pivotal part of the journey to redefine the future of marketing at AT&T. This position requires office presence of a minimum of 5 days per week and is only located in Dallas, TX or El Segundo, CA. The role will support critical growth audiences, focusing on growing the AT&T brand interest and perception in segments including Hispanic, Millennials/Gen-Z, and other growth opportunities, managing programs such as Major League Soccer, US Soccer, Mexican National Team, and related activations and platforms.

Key Responsibilities

Assisting in executing key growth audiences sponsorships strategy, day-to-day business operations, experiential marketing development, and property integration to drive overall effectiveness.
Successfully delivering on strategy and goals through development, implementation, and evaluation of innovative multichannel customer engagement programs with strategic partners.
Leading the day-to-day management of sponsorship properties to ensure execution aligns with AT&T objectives and strategy while growing the brand and product reputation.
Managing specific vertical budgets and ensuring effective budget management.
Working across other vertical teams, brand marketing, strategy, and business units to execute initiatives.

Requirements

Knowledge about growth and emerging markets.
Ability to manage budgets effectively.

Nice to Have

Experience in sponsorship management and activation.
Experience in experiential marketing development.
Understanding of multichannel customer engagement programs.

Benefits & Perks

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond legal requirements
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% on eligible AT&T mobility plans, accessories, internet, and phone