Lead Marketing Management

AT&T

Tampa, FL

Full Time

Senior

117k-196k

15 days ago

Job Description

About the Role

Join AT&T and reimagine the communications and technologies that connect the world. Our Consumer Technology experience team is delivering innovative and reliable technology solutions to power differentiated, simplified customer experiences. Bring your bold ideas and fearless risk-taking to redefine connectivity and transform how the world shares stories and experiences that matter. As a Lead Marketing Management, you will be responsible for planning and implementing marketing programs or projects that support organizational marketing objectives for volume, revenue, profit, customer acquisitions, retention, and satisfaction. This role involves collaborating with the product management team to identify new marketing opportunities and preparing marketing activity reports.

Key Responsibilities

Promotes customer awareness and field sales effectiveness through marketing communication projects. Consults with product management to assess program impact.
Contributes to the development of new principles and concepts.
Forecasts future marketing needs by applying advanced marketing principles, theories, and concepts to create and design strategic responses for various marketing projects.
Manages assigned long-range projects requiring diverse marketing theories and techniques.
May require considerable working knowledge of other major areas and the skill to integrate and communicate that information.
Considered an expert within the discipline.

Requirements

Requires a bachelor's degree.
Requires 6+ years of experience in similar area of responsibility.
Strategic thinker.
Strong PowerPoint skills.
Experience presenting to executive leadership.
Knowledge of business markets, competitive environment, and marketing strategies.
Familiarity with marketing channels, sales channels, and marketing systems.

Nice to Have

Experience with product line knowledge.
Experience with marketing function and positioning.
Knowledge of sales forecasting.

Qualifications

Bachelor's degree

Benefits & Perks

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available), and AT&T phone

Working at AT&T

A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you'll lead transformation surrounded by trailblazing industry leaders like you. You'll be empowered to go above and beyond - making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. Regardless of where you're at in your career trajectory, you'll be rewarded by the impact that comes with making a difference in the lives of millions. With AT&T, you'll be a part of something greater, do incredible things, and be rewarded with a chance to change the world.

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