Lead Product Marketing

About the Role

Key Responsibilities

• Develop and lead comprehensive GTM strategies for Value Added Services, including Security solutions (e.g., Dynamic Defense) and Edge Solutions (e.g., SD-WAN), targeting mid-market businesses.
• Conduct in-depth market research and competitive analysis to identify customer needs, industry trends, and growth opportunities within the Mid-Markets segment.
• Craft compelling product positioning, value propositions, and messaging that resonate with mid-market customers and clearly articulate the benefits of AT&T's Security and Edge Solutions.
• Lead ideation of innovative offers tailored to mid-market customers and work with Sales Operations and CLM to plan and execute integrated marketing campaigns across digital, events, sales enablement, and partner channels.
• Work closely with Sales, Product Management, Engineering, and Customer Success teams to align marketing efforts with business goals, product roadmaps, and customer feedback.
• Develop sales tools, training materials, and competitive intelligence resources to empower the sales team in effectively positioning and selling Value Added Services.
• Create compelling narratives and develop comprehensive, visually engaging PowerPoint presentations to communicate complex technical concepts and business value to internal stakeholders, partners, and customers.
• Define key performance indicators (KPIs), use data analytics to measure campaign effectiveness, optimize marketing activities, and report results to senior leadership.
• Support customer case studies, testimonials, and industry events to build credibility and position AT&T as a leader in Security and Edge Solutions for mid-market businesses.

Requirements

• Bachelor's degree in Marketing, Business, or related field; MBA preferred.
• 7+ years of Product, Product Marketing, or Channel experience with a focus on technology services, preferably in Security, SD-WAN, or Edge Computing.
• Proven track record of managing programs targeting mid-market business customers.
• Strong understanding of networking, cybersecurity, and edge technologies.
• Excellent strategic thinking, communication, and project management skills.
• Exceptional storytelling abilities with expertise in creating comprehensive and persuasive PowerPoint presentations.
• Ability to work collaboratively across multiple teams and influence without direct authority.
• Data-driven mindset with experience using analytics tools to guide marketing decisions.
• Experience in integrated campaign management across digital, events, and field marketing.
• Passion for innovation and staying current with industry trends and customer needs.

Nice to Have

• Experience with developing ad-hoc, compelling presentations for executive audiences.
• Experience in developing and executing integrated marketing campaigns for technology solutions.
• Knowledge of the Mid-Markets segment and related customer needs.

Qualifications

• Bachelor's degree (BS/BA) desired
• 5+ years of related experience
• Certification in relevant areas is required

Benefits & Perks

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (at least 23 days of vacation and 9 holidays annually)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond legal requirements
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% on eligible AT&T mobility plans, accessories, internet, and phone