Lead Product Marketing Manager

Patreon

New York, NY

Full Time

Senior

188k-282k

8 days ago

Job Description

About the Role

Patreon is a media and community platform where over 300,000 creators give their biggest fans access to exclusive work and experiences. They offer various engagement methods including paid memberships, free memberships, community chats, live video, and direct sales. The company's goal is to fund the creative class, with over $10 billion in revenue generated, 100 million+ free memberships, and 25 million+ paid memberships. Patreon is investing in building a talented team in the Creator Economy, supporting creators to earn sustainable income through integrated commerce features and innovative products. The Lead Product Marketing Manager will shape product vision, develop go-to-market strategies, and work closely with cross-functional teams to impact millions of creators and fans.

Key Responsibilities

Lead the go-to-market strategy and vision for key consumer product areas
Partner with Product, Design, Engineering, UXR, and Data Science to shape the product roadmap
Conduct creator and fan research to uncover needs, use cases, and insights
Craft compelling product narratives and develop breakthrough GTM plans
Drive 0-1 product development and launch high-priority products to market
Own the end-to-end product journey across the lifecycle — from ideation to adoption

Requirements

6+ years in product marketing at a tech company, with a track record of scaling consumer products
Excellent communicator, able to work seamlessly with both highly technical and highly creative teams
Proven success managing large cross-functional teams
Experience influencing product development and strategy using both quantitative and qualitative insights
Deep product intuition with a knack for surfacing meaningful insights and latent user needs
A passion for helping creators — and a bias toward action

Nice to Have

Experience on creator-focused or commerce tools

Qualifications

Educational background is not explicitly specified, but extensive experience in product marketing is required

Benefits & Perks

Competitive benefits package including salary, equity plans, healthcare, flexible time off, company holidays and recharge days, commuter benefits, lifestyle stipends, learning and development stipends, patronage, parental leave, and 401k plan with matching

Working at Patreon

Patreon values putting creators first, building with craft, making things happen, and winning together. They hire talented and passionate people from diverse backgrounds, encourage applicants even if their experience doesn't match every bullet point, and emphasize their commitment to an inclusive, mission-driven work environment.

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