Lifecycle Marketing Manager, Platform and Devices, Developer Marketing
Job Description
About the Role
The Platform and Devices (P&D) Developer Marketing team is focused on driving the success of Google's developer platforms, such as Android, Chrome Dev Tools, and Google Play, by delivering global, scalable programs, events, and creative marketing campaigns to engage software engineers and developers. Our mission is to help developers build successful apps, games, and web businesses. The P&D Developer Growth Marketing team is dedicated to accelerating developer adoption and success across these platforms. We leverage data-driven insights, cutting-edge marketing technologies, and scalable strategies to identify and execute high-impact growth initiatives. In this role, you will lead the development and execution of the growth marketing strategy, leveraging a deep understanding of developer adoption barriers to architect and optimize Next Best Action (NBA) lifecycle campaigns that guide developers through critical user journeys. This role requires a passion for taking products from 0-10 through growth marketing strategies, operating in ambiguity, and collaborating closely with cross-functional teams to translate insights into actionable growth initiatives, ultimately establishing Google as a trusted guide for developers.
Key Responsibilities
- Devise data-driven strategies to enhance customer acquisition, and overall business growth by leveraging various owned and operated marketing channels and work closely with paid media to optimise channels and optimise user experiences.
- Partner with the product, design, research and, brand teams to ensure all marketing touchpoints and assets like emails and developer facing creatives are high performing and on-brand.
- Structure, and analyze data on product usage, marketing performance metrics, run experiments, A/B tests and make recommendations for optimizations in strategy and operations.
- Develop a rigorous testing methodology and design experiments to validate adoption hypotheses and optimize marketing channel performance.
- Communicate results and go-forward plans and strategies with leadership proactively, and methodically test new tactics and channels to uncover opportunities for product growth.
Requirements
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in Marketing, and 3 years of experience with CRM and Marketing automation focusing on SaaS products.
- Experience with SQL and data visualization tools.
- Experience working cross-functionally with various stakeholders and teams.
Nice to Have
- 3 years of experience in scaling lifecycle and growth marketing programs.
- Experience in B2B or technology products.
- Experience working with global teams across multiple time zones.
- Experience in marketing attribution modeling.
- Ability to influence executive stakeholders across cross-functional teams.
- Excellent communications skills.
Qualifications
- Formal educational background includes a Bachelor's degree or equivalent practical experience.
Benefits & Perks
- US base salary range for this full-time position is $137,000-$201,000 + bonus + equity + benefits.
- Benefits at Google include bonus, equity, and other perks (details available during the hiring process).
Working at Google
Our approach to marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. We demonstrate how Google's products solve the world's problems, from the everyday to the epic, and prioritize making the user the focus of our efforts. We aim to change the game, redefine the medium, and let the technology speak for itself.
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About Google
Website
google.com
Company Size
10000+ employees
Location
Atlanta, GA
Industry
Web Search Portals and All Other Information Services
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