Lifecycle Marketing Operations Manager

About the Role

Key Responsibilities

• Architect and maintain scalable marketing automation systems that enable personalized, cross-channel campaigns across the customer lifecycle—driving fan engagement and increasing ARPU through streamlined journeys across ticketing, streaming, and content products.
• Deliver clean, actionable data and audience segmentation strategies that power high-impact lifecycle campaigns, ensuring the marketing team can execute with precision, agility, and measurable performance insights.
• Serve as the connective tissue between Lifecycle Marketing and MarTech, ensuring campaign strategy and technical execution are tightly aligned and scalable.
• Partner closely with Lifecycle Marketing Managers to build and optimize journeys, automate campaigns, and ensure best practices are followed for performance and compliance.
• Build and maintain dynamic audiences within a Customer Data Platform (Segment, Hightouch, etc.), leveraging customer data to power relevant, personalized experiences at scale.
• Develop and maintain modular, reusable campaign templates and scalable content frameworks across channels (email, push, etc.).
• Execute and manage marketing campaigns across the B2C org, from intake to QA to deployment, ensuring seamless delivery and quality standards are upheld.
• Lead QA of lifecycle touchpoints across email and push, ensuring all personalization logic, dynamic content, and journey triggers perform as intended.
• Collaborate cross-functionally with Analytics, Product, and MarTech teams to troubleshoot issues, implement updates, and ensure long-term platform scalability.
• Champion a culture of experimentation and measurement by embedding testing strategies throughout lifecycle and CRM campaigns.

Requirements

• Bachelor's degree and 5+ years of experience in CRM, lifecycle, or marketing operations roles.
• Hands-on experience with CRM tools; expertise in Salesforce Marketing Cloud is required.
• Proven experience working with enterprise-level marketing automation platforms, including Segment CDP or similar.
• Ability to edit HTML for modular templates and customize dynamic content blocks.
• Strong understanding of subscription-based business models, ideally across multiple tiers or product lines.
• A strategic grasp of cross-channel marketing (email, push, SMS, in-app) and how they work together to drive customer outcomes.
• Deep knowledge of performance metrics and KPIs, with experience building data-driven campaigns that optimize for engagement, conversion, and retention.
• Familiar with managing and maintaining creative assets used in CRM campaigns.
• A proactive, resourceful mindset and the ability to thrive in fast-paced, evolving environments.

Nice to Have

• Experience with other marketing automation platforms beyond Salesforce Marketing Cloud.
• Experience working in the sports, entertainment, or high school event space.
• Knowledge of customer data platforms like Hightouch.

Benefits & Perks

• Multiple medical insurance plans to choose from
• Dental, vision, life and disability insurance
• Employee Emergency Fund
• Company equity (stock options)
• Open PTO policy
• 401K plan with company match
• Hybrid/flexible work environment