Lifecycle Marketing Operations Manager

About the Role

Key Responsibilities

• Execute data-driven marketing initiatives utilizing a campaign management tool, including audience selection, trigger qualification, suppressions, segmentation, and arbitration.
• Own the coding, building, approval process, and deployment of daily, monthly, and ad-hoc lifecycle marketing campaigns across channels such as email, push notifications, and in-app messaging.
• Contribute strategic thought leadership to campaign testing and optimization strategies.
• Deliver lifecycle campaign execution deadlines in various marketing channels.
• Develop, enforce, and perform quality control activities to ensure timely and accurate campaign deployment.
• Produce campaign performance reports using analytical models to share test outcomes, highlight business impact, and inform future strategies.
• Consolidate and verify the accuracy of prospect and customer audience data for campaign segmentation.
• Understand and provide tactical feedback regarding campaign objectives, data specifications, and technical requirements.
• Build strong stakeholder relationships through proactive communication and strategic recommendations.

Requirements

• Bachelor's Degree, ideally in Business, Finance, Marketing, or a technical field (or equivalent professional experience).
• 5+ years of HTML coding experience, with hands-on experience building and deploying emails.
• 2-5 years experience with marketing automation tools and/or ESPs (e.g., Braze, Pardot, Marketo, Eloqua).
• Experience managing multiple projects simultaneously and adapting to shifting priorities.
• Strong attention to detail and adherence to QA procedures.
• Ability to communicate strategies, insights, and recommendations effectively with stakeholders.
• Comfortable working independently and with ambiguity.
• Strong project management skills.

Nice to Have

• Experience working directly with Data Analysts, Software Engineers, and Project Managers.
• Previous experience with Braze and Pardot.
• Knowledge of A/B and multivariate testing standards.
• Knowledge of relational databases, real-time event data, data structures, and querying languages (e.g., SQL).
• Experience writing SQL statements for data extraction.
• Experience working with real-time web and app event data.

Qualifications

• Bachelor's Degree in Business, Finance, Marketing, or a technical field (or equivalent experience).

Benefits & Perks

• Final base pay range: $89,600 - $168,000, determined based on experience, skills, and location.
• Eligible for a bonus and competitive benefits.
• Comprehensive and competitive benefits available (details on the Benefits at SoFi page).
• Paid annual salary.