Lifecycle Marketing Strategist, Cross-sell Lifecycle Marketing Strategist, Cross-sell

About the Role

Key Responsibilities

• Oversee all cross-sell program performance and identify improvement opportunities.
• Analyze data for targeted products and identify touchpoint improvements across the customer journey from awareness to purchase.
• Collaborate with stakeholders to develop comprehensive selling strategies and distribution plans for cross-selling initiatives.
• Measure and analyze data and metrics related to product messaging and performance against targets to optimize campaign activities.
• Design communication strategies that align with objectives through effective messaging, personalization, and audience segmentation.
• Implement and improve email and in-product messaging campaigns by providing messaging strategies, best practices, and testing recommendations.
• Work with Product Marketing, Product/Growth, Data Science, Advertising, and SEO teams to achieve cross-sell goals.
• Coordinate experimentations with Product/Growth teams and report on pacing, providing insights on what works well and areas for improvement.
• Identify programs to catch up with the goal when pacing behind and find opportunities to improve revenue, efficiency, and team collaboration.

Requirements

• 5+ years of experience in managing email campaigns, strategy, and experimentation.
• Experience in working with advertising and organic channels to optimize multi-channel user journeys.
• Strong analytical skills to understand data and translate it into insights.
• Proficiency in oral and written communication with a solid foundation in marketing principles.
• Demonstrated strategic thinking and organizational planning capabilities.
• Problem-solving skills, proactive mindset, and ability to thrive in a dynamic, large enterprise environment.
• Ability to collaborate with multiple stakeholders and navigate undefined roles and responsibilities.
• Self-driven, highly adaptable, and comfortable owning cross-functional planning, reporting, and goal-tracking.

Nice to Have

• In-product messaging experience.
• Experience in implementing complex customer contact strategies, segmentation, and governance across multiple products.

Qualifications

• Educational background is not explicitly specified, but extensive experience in marketing and campaign management is required.

Benefits & Perks

• Up to 20 weeks in supplemental wage payment during the first year following birth, adoption/fostering, or parentage via surrogacy.
• A wide range of perks and benefits including health and wellbeing resources, paid volunteer days, and more.
• Support for remote work and flexible location choices.