LinkedIn Strategist (Remote US)

Abe

Des Moines, IA

Full Time

Mid Level

75k-90k

7 days ago

Job Description

About the Role

The LinkedIn Strategist (Remote US) role is part of the new Abe Agency within Directive, a specialized consultancy focused on social media advertising for B2B clients. The position involves building and executing LinkedIn advertising strategies, working directly with mid-market and enterprise clients, and contributing to a fast-growing, innovative team that values the best ideas and a growth mindset. The role offers a unique opportunity to be on the ground floor of a new venture, leveraging Directive's proven success in GTM product launches and client growth.

Key Responsibilities

Oversee and lead a collection of Social Media accounts.
Serve as direct support to client contacts.
Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements.
Build strategies for clients each quarter.
Create, maintain, and optimize budgets for paid media campaigns.
Deeply understand client positioning and unique value propositions.
Confirm lead routing is accurate within a CRM.
Responsible for personal productivity and utilization.
Work directly with the Associate Director to ensure internal and client goals are being achieved.
Understand the value of Programmatic campaigns.
Drive cross-sells, upsells, and referrals via client relationships and professional network.
Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI.

Requirements

2+ years experience working at a performance/digital marketing agency, preferably with B2B.
Deep expertise in paid social advertising campaigns, specifically LinkedIn Ads.
Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, CTV, and more.
Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and others.
Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization.
Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms.
Ability to drive results and measure via OCT.
Experience with audience segmentation by tier, job title, etc.
Proven success with mid-market or enterprise accounts.
Ability to translate and articulate strategy and tell stories with data.
Excellent organizational, prioritization, and project management skills.
Willingness to travel to visit clients approximately once per year or as needed.

Nice to Have

Bonus for experience in B2B marketing.
Experience with programmatic campaigns.
Experience with tools like Zoominfo, 6Sense, and similar platforms.

Qualifications

Established work authorization in the US or other relevant countries if applicable.
Experience with remote work and virtual collaboration tools.

Benefits & Perks

Annual salary range of $75,000 - $90,000 USD with potential for bonus.
Medical, dental, and vision insurance plans.
Disability and life insurance coverage.
Mental health support through Spring Health and Headspace.
Physical health support including physical therapy, fertility support, and virtual workouts.
Unlimited PTO, paid holidays, your birthday off, and end-of-year recharge.
Paid parental leave.
Traditional and Roth 401(k) with a 3% company match.
Annual bonus based on tenure.
Remote work flexibility with the option to work from our Irvine, CA office.

Working at Abe

At Abe and Directive, one of our core values is People First. We are committed to fostering a diverse and inclusive culture in the digital landscape. We value innovative ideas, a growth mindset, and a future-focused approach, encouraging team members to share knowledge and continuously grow within a supportive environment.

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