Loyalty Program Experience & Partnerships Manager

About the Role

Key Responsibilities

• Build the annual promotion & content calendar; brief creative teams on campaigns that span email, SMS, social, and in-store.
• Own execution and creative strategy for limited-time promotional moments and exclusive access campaigns.
• Partner with CRM team on segmentation and journey strategy to deploy personalized messaging that drives frequency and spend.
• Run a robust test-and-learn program (A/B, multivariate, holdout panels) and socialize wins across the organization.
• Scout and negotiate brand & partner collaborations (events, experiential rewards, 3rd-party perks). Design surprise-and-delight activations and short-term experiential campaigns to amplify program engagement and brand affinity.
• Present growth cases and post-mortems to executives; influence program and funding decisions with clear ROI narratives and strategic foresight.
• Mentor peers and junior marketers, elevating creative thinking and customer-centricity.

Requirements

• Bachelor's degree or equivalent experience.
• 8-10 years in Loyalty, CRM, and brand marketing with a focus on customer engagement and membership programs.
• Demonstrated success designing benefits, campaigns, and partnerships that grow active membership and revenue.
• Deep understanding of segmentation, personalization, and A/B testing methodologies.
• Fluency in creative briefing, journey mapping, and performance storytelling to senior leaders.
• A strategic storyteller who thinks like a marketer and acts like a product owner.
• Comfortable debating loyalty economics or mood-boarding new benefit visuals.
• Energized by blank-sheet ideation and fast-paced experimentation.
• Obsessed with connecting data insights to human emotion.

Nice to Have

• Experience with omni-channel storytelling and campaign management.
• Experience negotiating and managing strategic partnerships and activations.

Qualifications

• Formal educational background includes a Bachelor's degree or equivalent experience.

Benefits & Perks

• Medical, dental, vision, life insurance, disability, flexible spending accounts, health savings account, and voluntary benefits (accident, critical illness, hospital indemnity, legal services).
• 401k plan with a generous company match.
• EAP+ confidential 24/7/365 counseling services.
• Extensive wellness benefits, employee discounts, and a generous time off program.