Manager, Audience Insights

About the Role

Key Responsibilities

• Pioneer innovative approaches to address complex research and measurement challenges
• Analyze marketing data from conceptualization through presentation of the data, including data visualization and storytelling
• Build frameworks that capture campaign performance, inform optimizations, and impact future plans
• Lead KPI and key metrics reporting for in-campaign performance, determining behavior/brand impact and ROI
• Construct and execute 'test and learn' measurement and consumer research roadmaps tied to business goals
• Evaluate new and current data partners and approaches for highest quality results
• Proactively educate internal and external clients on research, tools, technology, and approaches
• Mine category and brand data (social listening, primary research, syndicated data) to uncover insights that drive business results
• Merge quantitative and qualitative insights into cohesive stories to inform marketing strategy
• Support measurement execution focused on ad/media effectiveness, brand health, and consumer behavior
• Partner with the primary lead for brand and consumer research analysis to yield insights and opportunities
• Mentor and train team members

Requirements

• 3+ years in media/marketing research, consumer insight, business consulting, or digital advertising research/analytics/insight
• Strong grounding in traditional and digital media research, including control/exposed methodologies and market mix modeling
• Experience with multiple methodological approaches for consumer brand insight such as social listening, syndicated tools, primary research
• Technical curiosity with the ability to learn new systems and programs quickly
• Strong quantitative and qualitative skills, including analytical abilities and statistics proficiency
• Experience with media measurement tools including Nielsen, comScore, MRI, as well as 3rd party ad serving, syndicated research, and web analytics
• Demonstrated ability to work with large data sets
• Strong verbal and written communication skills
• Proficiency in Tableau, GoodData, Datorama, SQL a plus
• Excellent Microsoft Office skills, including PowerPoint and advanced Excel
• Ability to work independently and in a team setting while effectively managing priorities

Nice to Have

• Experience with media measurement tools including Nielsen, comScore, MRI
• Proficiency in SQL
• Experience with web analytics

Qualifications

• 3+ years in media/marketing research, consumer insight, business consulting, or digital advertising research/analytics/insight
• Strong grounding in traditional and digital media research
• Experience with multiple methodological approaches for consumer brand insight
• Technical curiosity with the ability to learn new systems and programs quickly
• Strong quantitative and qualitative skills, including analytical abilities and statistics proficiency
• Experience with media measurement tools including Nielsen, comScore, MRI, as well as 3rd party ad serving, syndicated research, and web analytics
• Demonstrated ability to work with large data sets
• Strong verbal and written communication skills
• Proficiency in Tableau, GoodData, Datorama, SQL a plus
• Excellent Microsoft Office skills; PowerPoint and advanced Excel
• Ability to work independently and in a team setting while effectively managing priorities

Benefits & Perks

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy, and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements
• Tuition Assistance
• Paid time off including Flexible Time off, Vacation, Sick Days, Volunteer Days, Holiday and Identity days
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World' Program encouraging employees to work from anywhere
• Access to office for up to 6 weeks a year (based on eligibility)
• Business Resource Groups supporting multiple affinities and alliances