Manager, Brand Marketing

About the Role

Key Responsibilities

• Lead brand strategy and creative projects, including the development of systems, toolkits, brand guidelines, education and training, and sharing industry and company best practices to empower teams to activate the brand
• Lead the development of marketing campaign and assets, including the business case, project brief, creative execution while managing deadlines and budget
• Support the development of the brand and creative strategy, including brand positioning, architecture and expression, voice, tone, and design evaluation
• Collaborate with Consumer Insights and Business Intelligence teams to gather and analyze insights and data to support project development and measure results
• Provide consultation and support to creative and regional partners, offering strategic direction and insightful thinking throughout the creative process
• Lead the Brand Review process by ensuring Herbalife materials are on brand across all touch points, managing daily submissions through Workfront
• Develop brand activation and governance processes and systems to ensure compliance and empower partners to activate the brand

Requirements

• Strong interpersonal skills to interact with, influence, and inspire all levels of the organization including senior and executive management
• Excellent written and verbal communication skills, including meeting facilitation and presentation skills
• Project-management skills with the ability to manage multiple demands effectively and attention to detail
• Positive energy to effectively represent the brand internally and externally
• Knowledge across multiple communication vehicles: digital, social, print, video, environmental design, and apparel
• Proven supervisory skills to develop and direct a small team
• 7 years of experience in brand marketing, brand governance, design, and training in a corporate environment or creative agency
• Experience managing direct reports, outside agencies, and vendors
• Experience implementing marketing campaigns and large-scale integrated projects, including digital, social media, events, print, and video
• Bachelor's Degree in Marketing, Communications, Design or related field

Nice to Have

• Experience with brand review and governance processes
• Experience in managing global or regional brand projects
• Familiarity with Workfront or similar project management tools

Qualifications

• Bachelor's Degree in Marketing, Communications, Design or related field

Benefits & Perks

• Group Health Programs including Medical, Dental, Vision, HSA, FSA, Basic Life/AD&D, Short-Term and Long-Term Disability, and Employee Assistance Program
• Voluntary Benefit Programs including 401(k), Employee Stock Purchase Plan, Supplemental Insurance, and Pet Insurance
• Paid time off including holidays, vacation, sick leave, volunteer time, maternity and paternity leave, bereavement leave, personal leave, and time off for voting