Manager, Campaigns and Lifecycle Marketing

About the Role

Key Responsibilities

• Own and optimize GLG's B2B lead and client lifecycle for financial services and professional services firms—from first touch through expansion.
• Map customer journeys and define tailored contact strategies across prospects, active clients, and dormant accounts.
• Drive the development and execution of global, product, and brand campaigns across email, web, paid social, search, and events—in close partnership with Business Unit and Regional Marketers.
• Build and maintain scalable lifecycle programmes in Marketo, including onboarding, multi-stage nurture, re-engagement, and upsell or cross-sell.
• Define and manage lead scoring and grading models, lead-to-account matching, and routing rules with clear SLAs in partnership with BU Marketers/Sales/CS.
• Drive advanced audience segmentation and personalization using firmographic, behavioural, and intent signals suitable for complex buying committees.
• Partner with ABM practitioners to activate account-centric plays for priority segments and regions.
• Present clear performance narratives to senior leaders, translating data into insights and actions.
• Establish experimentation frameworks, including A/B and multivariate testing across message, offer, timing, and channel mix.
• Define and socialize campaign and lifecycle best practices, playbooks, and QA standards; mentor and upskill team members.
• Ensure data quality, compliance, and preference management across regions, including GDPR, PECR, and CAN-SPAM in consultation with Legal and Compliance.

Requirements

• Bachelor's degree in Marketing, Business, Engineering or related field. A focus in Data, Analytics or Programming is a strong plus.
• 5+ years in B2B marketing, campaign or lifecycle management within complex, long sales-cycle environments. Experience with professional services, financial services or enterprise B2B is preferred.
• Hands-on expertise in Marketo for build and operations of scalable lifecycle and campaign programmes. Marketo certification is a plus.
• Strong Salesforce familiarity for lead management, routing and reporting.
• Proven experience with audience segmentation, personalization and intent-informed targeting.
• Demonstrated ownership of lead scoring, grading and handoff processes, including SLAs with Sales.
• Analytical proficiency using marketing and revenue analytics or attribution tools, with the ability to turn insights into clear recommendations.
• Experience with ABM concepts and coordinating account-level plays.
• Excellent stakeholder management and communication skills, including presenting to senior executives.
• Track record of mentoring others and establishing operational best practices.
• Working knowledge of regional email and data privacy regulations and deliverability best practices.

Nice to Have

• Marketo certification.
• Focus in Data, Analytics or Programming.

Qualifications

• Bachelor's degree in Marketing, Business, Engineering or related field.

Benefits & Perks

• Comprehensive medical, dental and vision coverage effective on your first day of employment.
• Flexible paid time off with no pre-determined limits on vacation time, plus 10 company holidays.
• 401(k) and Roth 401(k) plans with an employer match (subject to annual limits & vesting).
• Tuition reimbursement program for eligible courses including language skills courses.
• Paid parental leave, adoption and surrogacy reimbursement.
• Free wellbeing support with the Calm app, Maven, and EAP, and free long-term therapy & counselling assistance through Pathways.
• Other work perks and benefits based on final job location.