Manager, Customer Analytics (Remote)

Belk

Charlotte, NC

Full Time

Senior

28 days ago

Job Description

About the Role

The role of Manager Customer Analytics is to manage the customer analytics team including web analytics, customer behavior analytics, predictive analytics and sales analytics. The role will require deep grasp of information analysis and delivery of data analysis from a variety of sources with a strong emphasis on providing actionable insights, based on a clear understanding of business objectives. The manager of analytics will generate, distribute and present operating reports across an organization, keeping department heads and senior management up to date with corporate performance in sales, website, and satisfying customers. The manager will also have responsibility for furthering the predictive analytical capabilities within Belk, by guiding analysts along the predictive customer analytics roadmap to implementing predictive models for recommending products, offers, and contact with Belk customers.

Key Responsibilities

Define, measure, and communicate Key Performance Indicators (KPIs) for our consumer segment and provide actionable marketing insights related to customer behavior, product and content performance, site conversion and testing, and campaign performance.
Ensure business needs are being met and new analytical insights about the Belk customer are being provided to all levels of management as appropriate.
Direct development of plans and programs designed to maximize retention of existing customers, grow share of business from current customers, and acquire profitable new customers.
Partner with Marketing team to optimize retention email, direct mail, and site merchandising performance, including measurement, campaign testing, prioritizing concepts, and developing and testing new long-term contact strategies and customer treatments.
Execute strategies, processes, and projects for CRM.
Provide thought leadership on best practices related to in-store and e-commerce measurement and testing, segmentation methodologies, customer profile elements, and predictive models.
Develop segmentation strategies for marketing campaigns to differentiate customers by value and need.
Actively prioritize requests and efforts providing proactive insights, identifying areas in which analytics efforts can add the most value.
Drive the execution of multiple business plans and projects.
Lead process improvement within analytics, challenging existing processes where needed.
Provide supervision and development opportunities for associates.

Requirements

Bachelor's Degree in Marketing, Statistics, Industrial Engineering, Economics or related field experience.
2-5 years using exploratory data analysis and inferential statistics.
Transactional analytics experience required.
2-5 years experience using in-database analytics, SQL, or similar programming languages to retrieve, merge, and hygiene data from multiple sources or platforms.
1-3 years experience using a Business Intelligence (BI) tool (e.g., Tableau, Alteryz, SAS, or Cognos) to create reports to specifications.
Proficient in data access (SQL) and statistical packages (SAS).

Nice to Have

Masters Degree in Statistics, Information Systems, Industrial Engineering, Economics, or related field (preferred).
Retail experience (preferred).

Qualifications

Experience in exploratory data analysis and inferential statistics.
Experience with transactional analytics.
Experience with SQL or similar programming languages.
Experience with BI tools such as Tableau, Alteryz, SAS, or Cognos.

Working at Belk

We are an Equal Opportunity Employer committed to providing a workplace free from harassment or discrimination. Belk is dedicated to making the application process accessible and inclusive, complying with the Americans with Disabilities Act and Web Content Accessibility Guidelines.

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