Manager, Demand Generation

About the Role

Key Responsibilities

• Orchestrate and execute multi-touch marketing campaigns that include digital marketing, webinars, email, and nurture campaigns.
• Collaborate with the marketing operations team to understand and guide the lead management strategy.
• Optimize existing marketing technology usage and onboard new technologies for the Event Cloud.
• Work closely with global shared services teams to build, launch, and optimize outbound and inbound programs.
• Extend the reach of Event Cloud North America campaigns to other segments and global marketing teams.
• Collaborate with database and analytics teams to understand and optimize campaign performance.
• Drive sales and marketing alignment to achieve key KPIs including MQL to SQL Conversion, SQL to Opportunity Conversion, and Closed Won Opportunities.

Requirements

• At least 7-10+ years of experience executing and optimizing marketing programs that produce revenue, preferably in a Technology/Software as a Service company.
• Ability to define, document, and manage requirements for processes and systems.
• At least 3+ years of experience with multiple coordinated software systems including email marketing, CRM, marketing automation, or analytics (preferably with Salesforce and Marketo).
• Comfortable analyzing multiple and large data sets and deriving actionable conclusions.
• Proven ability to organize and present concepts to internal stakeholders.
• Innate ability to conceive and sell innovative marketing ideas.