Manager, Digital and Programmatic

Dentsu International

Full Time

Mid Level

64k-110k

6 days ago

Job Description

About the Role

The Manager, Digital and Programmatic role is to handle basic campaign queries and support the Addressable Trading Manager. The position involves general support with campaign setup and trading metrics, focusing on strategic media planning and management across paid media channels. The role is part of an innovative, fast-growing department dedicated to revolutionizing digital media planning and buying within a multi-channel data-driven approach.

Key Responsibilities

Oversee the platform strategy, execution, performance, and reporting of the media campaign across all buying platforms
Be your client's primary contact for display, responsible for building client-facing materials, presenting, and following through
Be the programmatic expert for your client on campaign performance and optimization providing insights into the best strategies and tactics to achieve their goals
Build training materials and best practice documentation
Oversee the work of multiple specialists, train technical knowledge, and manage workflow
Coordinate assets and tags with vendors and ensure campaigns are meeting KPIs
Manage MBAs and invoices, while overseeing client budgets and pacing across digital media portfolio
Consult and work with cross-channel leaders in Search, Technology, Identity Management, Tracking, Analytics, and Measurement for seamless execution and strategic development
Report to the Digital Media Director

Requirements

3+ years experience working in digital media buying and planning with a focus on programmatic strategy, execution, and People Based Marketing
In-platform execution experience in DSP platforms such as DV360, Google Ads, The Trade Desk, Amazon DSP
Passion for media and supporting technologies like ad serving, audience management tools, inventory applications, and third-party ad tags
Experience with multiple media buying strategies: self-service, managed buyer, partner negotiations
Interest in data analytics and its impact on campaign performance
Experience with digital ads trafficking tools such as Atlas, DCM, MediaMind
Bachelor's degree from an accredited college or university
Proficiency in Microsoft Office, specifically Excel and PowerPoint
Professional client communication skills, both written and verbal
Enthusiasm for the future of brand advertising on the web

Nice to Have

Experience with digital media buying & planning beyond the listed platforms
Additional certifications or training in digital advertising or analytics
Experience working in a fast-paced, innovative environment

Qualifications

Bachelor's degree from an accredited college or university

Benefits & Perks

Medical, vision, and dental insurance
Life insurance
Short-term and long-term disability insurance
401k
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave
Paid parental leave

Working at Dentsu International

Dentsu is committed to providing equal employment opportunities to all applicants and employees, fostering an inclusive environment regardless of race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, disability, marital status, political affiliation, religious practices, citizenship status, genetic information, veteran status, or any other protected basis. The company also provides reasonable accommodations for individuals with disabilities and disabled veterans.

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