Manager, Digital Channels & Web Marketing

About the Role

Key Responsibilities

• Develop and execute website strategies to support key campaigns, events, and lead generation efforts.
• Work directly in platforms like Sitecore to create and update pages, implement enhancements, and optimize content for UX and performance.
• Lead technical SEO strategy, manage page-level optimization, tagging, and testing.
• Drive and execute A/B tests, UX updates, and experimentation to improve site performance and user journeys.
• Support the business with regular updates to the website and intranet pages as needed.
• Source images and create designs for updates aligned with brand standards.
• Manage end-to-end web projects—from planning and stakeholder input to buildout and deployment—across multiple platforms and tools.
• Collaborate with design, development, and content teams to meet marketing objectives efficiently.
• Perform content audits, update site structure, and maintain site governance and hygiene.
• Assist colleagues in building Salesforce and Cvent landing pages and develop email nurture campaigns based on segmentation and campaign needs.
• Partner with channel leads to promote campaigns across social, email, paid media, and web channels.
• Write and update digital content focusing on clear messaging, brand voice, and conversion.
• Use tools like Google Analytics and UX research to evaluate performance, identify insights, and make data-informed updates.
• Own tagging strategy and execution for campaign and site performance tracking.
• Report KPIs and optimization opportunities to stakeholders and leadership.

Requirements

• Bachelor's degree in marketing, business, life sciences, or related field.
• 8+ years of digital marketing experience, including web strategy, page builds, and campaign execution.
• Proficiency with platforms such as Sitecore, WordPress, Salesforce, Google Analytics, YouTube, and more.
• Ability to write compelling, SEO-friendly web copy.
• Working knowledge of HTML, UX best practices, and photo/video editing tools.
• Highly organized and self-driven with the ability to manage multiple projects and priorities.
• Excellent communicator with a collaborative, solution-oriented mindset.
• Understanding of digital marketing best practices and interest in staying current with trends.
• Experience leading development in analytics, governance, content management, SEO, vendor management, and risk management.
• Experience contributing to marketing initiatives including brand development, blogs, podcasts, email newsletters, meetings, presentations, training, and strategic planning.
• Technical expertise in User Centered Design (UCD), User Acceptance Testing (UAT), UI/UX design, Adobe Creative Cloud Suite, Content Management Systems, survey development tools, Agile processes, and project management tools like Azure.

Nice to Have

• Experience with Agile processes such as sprints, scrums, and roadmaps.
• Knowledge of vendor management and risk management in web projects.
• Experience with meetings and events platforms like Cvent.

Qualifications

• Bachelor's degree in relevant field.
• 8+ years of experience in digital marketing and web strategy.

Benefits & Perks

• Medical, dental, and vision insurance.
• Life insurance.
• 401(k) plan with company contribution and match.
• Tuition reimbursement.
• Discretionary incentive compensation based on performance.
• Work environment with a mix of office and remote work, with employees reporting to the office 3 days per week.