Manager, Digital Experience Strategy Global - CONVERSE

About the Role

Key Responsibilities

• Lead the planning and execution of key global seasonal stories and go-to-market plans across the digital ecosystem to drive impact within geography businesses.
• Drive marketing storytelling calendar and timelines across brand and commercial storytelling moments in collaboration with global and geo teams.
• Own the global digital shortlist for seasonal productions, partnering with creative teams to ensure alignment with objectives, timely delivery, and budget adherence.
• Lead the execution of seasonal briefs and guide creative design and copy teams in briefing meetings to inform cross-functional teams of digital plans.
• Collaborate with geography teams to ensure product stories support business plans and marketplace activations.
• Help QA content throughout production to ensure alignment with marketing styles and key investments by geography.
• Manage and mentor a Specialist supporting seasonal work.
• Serve as a key point of contact for cross-functional teammates during in-season activities, coordinating global launch dates and marketing efforts.
• Work with global analytics to measure seasonal results and execute in-season read and react briefs based on KPIs and trends.
• Partner with operational teams to communicate seasonal timelines and ensure deadlines are met.
• Partner with analytics and merchandising teams to recap seasonal initiatives, gather feedback, and implement process improvements.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field, or suitable combination of education, experience, and training.
• At least 4 years of experience in dealing with consumer products in a digital environment.
• Ability to understand analytics and react to current trends.
• Experience managing multiple projects with different timelines in a deadline-driven environment.
• Strong communication skills to convey complex topics to diverse audiences.
• High potential leadership ability with influence over diverse groups.
• Strong people skills, diplomacy, and a collaborative spirit.
• General understanding of UX, SEO, and SEM is optimal.
• Experience in retail industry working on digital projects from concept to completion, applying retail and editorial best practices.
• Knowledge of creative briefing processes and digital experience creation.
• Passion for at least one of the following: sneaker culture, streetwear, fashion/style, design, sports, or music.

Nice to Have

• Experience managing people.

Qualifications

• Educational background in marketing, business, or related fields, or equivalent experience.

Benefits & Perks

• Generous benefits packages.
• Accommodations for interview process including screen readers, sign language interpreters, accessible locations, closed captioning, and other modifications.
• A work environment that celebrates diversity, creativity, and self-expression.