Manager, Digital Marketing

About the Role

Key Responsibilities

• Develop the digital strategy and manage the execution of digital marketing campaigns to support key BU initiatives, product launches and therapy development efforts
• Develop and optimize omnichannel campaigns including email, web, SEO/SEM, paid media, and social media to drive awareness, education and adoption among interventional cardiologists and heart teams
• Collaborate with cross-functional teams to ensure digital strategies align with business priorities, and deliver regionally relevant, consistent customer experiences across all touch points
• Manage and evolve the TMTT digital ecosystem, including website and digital assets, to support multiple customer segments across commercial stages of the portfolio
• Analyze digital performance metrics and apply insights to track ROI, and continually improve effectiveness of marketing initiatives
• Manage media agencies and vendors to ensure timely and cost-effective execution of campaigns and projects
• Champion internal digital marketing enablement through education, playbooks, and collaborative planning processes with global and regional stakeholders
• Act as digital marketing steward for Edwards' global digital marketing and BU portfolio to ensure they are consistently and meaningfully represented by all internal stakeholders, across all customer touch points worldwide
• Contribute to annual strategic planning and budgeting for digital marketing programs, ensuring alignment with business goals

Requirements

• Bachelor's Degree and minimum 8 years of relevant work experience, or Master's Degree or equivalent and 6 years of related experience working in digital marketing
• Proven experience in articulating digital initiatives and educating other members of the organization by contributing to the development of new concepts, techniques, and standards
• Experience with marketing automation platforms and tools required (e.g., web CMS, CRM, ABM platforms); Other platforms preferred (e.g., Marketo, Salesforce.com, Hootsuite)
• Experience working with complex B2B sales processes or Technology/Medical Devices/Pharma industry
• Proven expertise in Microsoft Office Suite, especially Excel and PowerPoint

Nice to Have

• Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives
• Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization
• Extensive knowledge of own area within the organization while contributing to the development of new concepts, techniques, and standards
• Extensive knowledge and understanding of digital campaigns, tools, and landscape
• Extensive understanding of related aspects of applying marketing concepts and principles to digital channels
• Strict attention to detail
• Ability to manage competing priorities in a fast-paced environment

Qualifications

• Educational background as specified in requirements (Bachelor's or Master's Degree)

Benefits & Perks

• Competitive salaries
• Performance-based incentives
• A wide variety of benefits programs to address the diverse individual needs of employees and their families
• For California (CA), the base pay range is $118,000 to $167,000 (highly experienced)