Manager, Digital Marketing & Strategy - Sports

About the Role

Key Responsibilities

• Plan, ideate, create and publish content to Roc Nation Sports social media platforms including Instagram, Twitter, Facebook, TikTok, YouTube, and other emerging platforms.
• Provide real-time coverage of client events and functions to create reactionary, in-the-moment content for Roc Nation social media channels and client-specific channels.
• Assist digital staff in monitoring, producing, and publishing athlete-generated content and surrounding coverage on Roc Nation platforms.
• Serve as the day-to-day overseer of client websites, RocNation.com, email lists, updating/authenticating logins, mobile properties, and additional marketing and social media channels.
• Proactively map athlete and Roc Nation initiatives in respective calendars/trackers and distribute weekly performance reports.
• Assist in social media performance analysis and reporting of social media campaigns.
• Collaborate with client teams and internal stakeholders to ensure digital content aligns with brand guidelines and goals.
• Suggest new ways to attract prospective fans/customers via digital channels and maintain current knowledge of industry-specific technologies.
• Conduct quality assurance reviews and testing of all digital channels including social media, email, and web.
• Identify and develop relationships with key partners to further athlete agendas and brand connection.
• Support digital staff with functions related to calendar management, communications, and task execution.

Requirements

• Bachelor's Degree is required.
• A minimum of 3-5 years of combined work experience in creative marketing, digital content, and/or social media.
• In-depth understanding of social media platforms, content creation, industry trends, and new technologies.
• Knowledge and experience with Adobe Creative Suite.
• Extensive knowledge of and passion for sports.
• Excellent copywriting skills; ability to write under pressure for multiple use cases simultaneously.
• Track record of building and maintaining strong business relationships.
• Experience in online community management, social publishing, and campaign management platforms.
• Extremely detail-oriented.
• Drive to take initiative, work independently, and be accountable while also being a collaborative, positive, and flexible team player.
• Applicants must possess work authorization in the U.S. that does not require sponsorship.

Nice to Have

• Experience with emerging social media platforms and new digital technologies.
• Previous experience working with athletes or sports brands.

Qualifications

• Bachelor's Degree in a relevant field.
• 3-5 years of experience in digital marketing or social media roles.

Benefits & Perks

• Medical, vision, dental, and mental health benefits for you and your family, with access to a healthcare concierge and FSA or HSA.
• Free concert tickets, paid time off including holidays, sick days, and floating days.
• Career and skill development programs with School of Live.
• 401(k) plan with company match.