Manager Digital Marketing and Technology

Kellogg's

Chicago, IL

Full Time

Senior

104k-136k

7 days ago

Job Description

About the Role

Kellanova is looking for a Manager Digital Marketing and Technology for the Away From Home (AFH) Business Unit. This person will be responsible for overseeing and optimizing AFH marketing technology operations, with a focus on HubSpot and Adobe Experience Manager. The role involves strategic platform management, performance optimization, cross-functional collaboration, and team enablement within a highly complex route-to-market environment. The position offers a hybrid work arrangement in Naperville, IL, Chicago, IL, or Battle Creek, MI, with an estimated travel of 10%. The company aims to be the world's best-performing snacks-led powerhouse, emphasizing boldness, innovation, and inclusivity.

Key Responsibilities

Oversee daily operations of marketing platforms like HubSpot and Adobe Experience Manager, including setup, testing, scheduling, monitoring, and troubleshooting.
Collaborate with developers to ensure seamless platform integrations and execution of marketing automation strategies.
Lead performance initiatives by running A/B and multivariate tests, analyzing results, and developing automation strategies with segmentation, personalization, and AI tools.
Maintain clean and standardized data fields, integrate data systems, and refine performance dashboards to drive continuous improvement.
Create and manage project timelines to ensure timely execution of marketing initiatives.
Identify and implement process and platform improvements to enhance operational efficiency.
Partner with marketing, sales, IT, and strategy teams to align technologies with business goals.
Provide training and support on HubSpot and Adobe Experience Manager to enhance team capabilities and ensure high-quality execution.

Requirements

Bachelor's Degree required in marketing, business, or related field.
Demonstrated experience in marketing operations, CRM, or a similar role.
Proficiency in digital marketing, marketing automation, and CMS tools such as HubSpot Marketing Hub and Adobe Experience Manager.
Expertise in using web analytics, A/B testing, site personalization, and user journeys to identify improvement opportunities.
Adept at working in a cross-functional, matrixed organization.
Experience in hands-on data standardization and cleansing to ensure CRM data integrity, consistency, and usability.
Proven ability to lead complex projects with strong organizational discipline and drive alignment across teams.

Nice to Have

Experience with marketing technology integrations and troubleshooting.
Knowledge of AI tools and advanced automation strategies.
Experience working in a highly complex route-to-market environment.

Qualifications

Formal educational background in marketing, business, or related field as specified in requirements.

Benefits & Perks

Medical, dental, vision, life, accidental death & dismemberment insurance.
Employee assistance program, short-term and long-term disability coverage.
Voluntary income protection benefits such as supplemental life and accident insurance.
401(k) plan with company contributions.
Benefits may be available on a pro-rated basis for part-time employees.

Working at Kellogg's

At Kellanova, the culture celebrates boldness, empowerment, and a focus on Equity, Diversity, and Inclusion (ED&I). The company encourages employees to challenge the status quo, achieve results, and work together to succeed. It fosters a culture of belonging where all employees are inspired to share their talents and ideas, emphasizing a commitment to inclusivity and a high-performance mindset.

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