Manager, Digital Marketing Channels

About the Role

Key Responsibilities

• Lead the strategy, execution, and optimization of digital marketing channels (SMS, Paid Media and Email) that drive customer acquisition, cross-sell, upsell and retention.
• Take lead role in launching the SMS channel including use case identification, journey development, content strategy and data/tech integration.
• Provide channel governance and bring strong digital marketing experience including knowledge of digital marketing trends, best practices, tools and technologies.
• Establish key performance indicators (KPIs) and metrics to monitor the success of the SMS, Paid Media and Email channels.
• Use A/B testing, analytics, and customer insights to refine messaging, targeting, and tactics to improve conversions and engagement.
• Manage channel performance and share performance summaries and reports to stakeholders, including campaign results, insights and recommendations.
• Utilize data and analytics tools to track campaign performance, identify areas for optimization, and make data-driven recommendations.
• Partner with vendors, external agencies and cross-functional teams to build and execute the channel strategies.
• Work closely with legal and compliance teams to ensure compliance with all regulations, policies, and procedures.
• Stay updated on marketing technologies, industry best practices, and emerging marketing trends.

Requirements

• Candidates with advanced degrees (Associates, Bachelor's, and/or Master's) preferred, yet a High School diploma or GED is required.
• Candidates with some combination of coursework and experience, or extensive related professional experience, are eligible for consideration.
• 5+ years of experience managing B2C and B2B multi-channel programs with emphasis on digital marketing channels (SMS, email, paid media), with demonstrated experience driving business growth.
• Minimum 2 years' experience working with Marketing Technology platforms including Salesforce Marketing Cloud, Google Ads, Google Tag Manager, Search Ads 360, Campaign Manager 360, Google Analytics and SMS platforms (e.g., Salesforce, Twilio, Iterable).
• Work experience in a finance/banking-related position preferred.
• Highly analytical background with experience in developing and implementing data-driven marketing campaigns.
• Significant experience in campaign tracking methods (e.g., multi-touch attribution) and tools (e.g., Google Analytics, UTMs).
• A deep understanding of channel operations (e.g., paid media, SMS) and regulatory requirements/rules (e.g., CAN-SPAM).
• Strong project management, communication, and problem-solving skills.
• Excellent oral, written communication, interpersonal and presentation skills.

Nice to Have

• Experience working with external agencies in campaign planning and execution.

Qualifications

• High school diploma or GED required.
• Candidates with coursework and experience or extensive professional experience are considered.
• Experience with digital marketing tools and platforms as specified.

Benefits & Perks

• The position is eligible for incentive compensation.