Manager, Digital Marketing Channels

Webster Bank

New York, NY

Full Time

Senior

106k-122k

13 days ago

Job Description

About the Role

The Manager, Digital Marketing Channels leads channel strategy, execution, and optimization of digital marketing campaigns that drive customer acquisition, cross-sell, upsell, and retention across SMS, Paid Media, and Email channels. This role involves managing channel performance, conducting testing, and sharing performance insights with stakeholders. Webster Bank is a leading commercial bank founded in 1935, committed to putting people first and supporting communities through integrity, collaboration, accountability, agility, respect, and excellence. The role offers opportunities for career development, meaningful work, and benefits from the bank's values-driven environment.

Key Responsibilities

Lead the strategy, execution, and optimization of digital marketing channels (SMS, Paid Media, and Email) to drive customer acquisition, cross-sell, upsell, and retention.
Take the lead in launching the SMS channel, including use case identification, journey development, content strategy, and data/tech integration.
Provide channel governance and apply digital marketing best practices, including knowledge of tools and technologies such as Salesforce Marketing Cloud, Google Ads, Google Tag Manager, Search Ads 360, Campaign Manager 360, and Google Analytics.
Establish KPIs and metrics to monitor the success of the digital marketing channels.
Use A/B testing, analytics, and customer insights to refine messaging, targeting, and tactics to improve conversions and engagement.
Manage channel performance and share performance summaries, campaign results, insights, and recommendations with stakeholders.
Utilize data and analytics tools to track campaign performance, identify optimization opportunities, and make data-driven recommendations.
Partner with vendors, external agencies, and cross-functional teams to build and execute channel strategies.
Work closely with legal and compliance teams to ensure adherence to all regulations, policies, and procedures.
Stay updated on marketing technologies, industry best practices, and emerging marketing trends.

Requirements

5+ years of experience managing B2C and B2B multi-channel programs with emphasis on digital marketing channels (SMS, email, paid media), demonstrating business growth impact.
Minimum 2 years' experience working with marketing technology platforms including Salesforce Marketing Cloud, Google Ads, Google Tag Manager, Search Ads 360, Campaign Manager 360, Google Analytics, and SMS platforms (e.g., Salesforce, Twilio, Iterable).
High school diploma or GED required; candidates with coursework and experience or extensive related professional experience are considered; advanced degrees preferred.
Highly analytical background with experience in developing and implementing data-driven marketing campaigns.
Experience with campaign tracking methods (e.g., multi-touch attribution) and tools (e.g., Google Analytics, UTMs).
Deep understanding of channel operations (paid media, SMS) and regulatory requirements (e.g., CAN-SPAM).
Experience with audience creation and list management is preferred.
Experience working with external agencies in campaign planning and execution.
Strong project management, communication, and problem-solving skills.
Excellent oral, written communication, interpersonal, and presentation skills.

Nice to Have

Experience in a finance or banking-related position.

Qualifications

High school diploma or GED required; candidates with coursework and experience or extensive related professional experience are considered.
Candidates with advanced degrees (Associates, Bachelor's, or Master's) preferred.

Benefits & Perks

Salary range of $106,000 USD to $122,000 USD, with potential incentive compensation.

Working at Webster Bank

Webster Bank emphasizes values such as integrity, collaboration, accountability, agility, respect, and excellence. The organization is committed to serving clients and communities, fostering a supportive environment for career growth, and promoting meaningful work aligned with its core values.

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