Manager, Digital Marketing CINCINNATI MUSEUM CENTER!

About the Role

Key Responsibilities

• Develop and execute comprehensive digital and email marketing strategies to reach target audiences to increase attendance, revenue and brand awareness.
• Create, manage and optimize paid and grant-supported internal Google Ad account.
• Develop and execute email calendar and journey mapping, utilizing automation and audience segmentation.
• Collaborate with departments across the organization to ensure strategic and cohesive message delivery to meet specific audience goals.
• Create and edit compelling email and digital marketing copy, adhering to brand voice and style guidelines.
• Track and analyze email and digital campaign performance, reporting regularly and fine tuning for performance.
• Manage the growth and maintenance of email audience lists to ensure accuracy and effectiveness.
• Identify and grow target audiences to increase organizational reach.
• Maintain current knowledge of trends and developments in traditional, email and digital marketing.
• Contribute to the planning, creation, implementation and success of overall marketing and communication strategy for CMC.
• Develop video content calendar and strategy in collaboration with Director of Video and Content.
• Capture, edit and curate footage for marketing materials across website, social media, and external platforms.
• Edit videos including interview packages, b-roll reels, short form videos, and TV ad spots.
• Assist in larger video productions, including planning, setup, filming, and editing.

Requirements

• Proven excellence in writing and content creation.
• Proven ability to plan and execute digital marketing campaigns.
• Ability to manage multiple projects with shifting deadlines.
• Excellent organizational and project management skills.
• Experience with Google Ads, Google Analytics, SEO and A/B testing preferred.
• Experience with email marketing applications preferred.
• Experience with video capture, production, and editing for digital platforms.
• Familiarity with Adobe Creative Cloud software, including Premiere Pro, After Effects and Photoshop.
• Experience working in a non-profit, museum or arts organization a plus.
• Collaborative and team oriented.
• High level of integrity and respect for confidentiality.
• BA/BS degree or equivalent experience.
• Two to four years' related experience in digital marketing.

Nice to Have

• Experience with email marketing applications.
• Experience with Google Ads, Google Analytics, SEO and A/B testing.
• Experience with video capture and production and video editing for digital platforms.
• Familiarity with Adobe Creative Cloud software, including Premiere Pro, After Effects and Photoshop.
• Experience working in a non-profit, museum or arts organization.

Qualifications

• Bachelor of Science or equivalent experience
• Two to four years' related experience in digital marketing

Benefits & Perks

• Free parking
• Wellness program
• Health savings account
• AD&D insurance
• Disability insurance
• Health insurance
• Dental insurance
• Flexible spending account
• Paid time off
• Employee assistance program
• Vision insurance
• Employee discount
• 403(b) Retirement plan
• Free American Alliance of Museums Membership
• Free CMC membership
• Discounts at gift shops and food vendors on site
• Discounted admission at National Underground Railroad Freedom Center
• Discounted tickets to OMNIMAX® and Featured Exhibitions