Manager, Digital Marketing

About the Role

Key Responsibilities

• Lead the continuous improvement and evolution of global websites, enhancing functionality, user experience, and performance.
• Develop and execute comprehensive digital marketing strategies to achieve business objectives.
• Identify digital growth opportunities and develop plans to capitalize on them, including new customer acquisition and retention strategies.
• Support the planning and drive the execution and optimization of digital marketing campaigns across various channels such as SEO, SEM, email, social media, and display advertising.
• Track, analyze, and report on leads, Marketing Qualified Leads (MQLs), marketing pipeline, and marketing-contributed bookings to evaluate campaign effectiveness and business impact.
• Develop A/B testing and other experimentation strategies to optimize campaign performance and conversion rates.
• Develop innovative strategies to enhance customer journey and improve satisfaction.
• Use feedback and insights to create personalized marketing experiences and refine marketing efforts.
• Build and nurture online communities to foster brand loyalty.
• Oversee the integration of various platforms (e.g., email marketing, lead management, CRM, CMS, social media management tools) to ensure data flows seamlessly between systems.
• Track, analyze, and report on key performance metrics (including demand generation) to measure the effectiveness of campaigns.
• Use data-driven insights to optimize strategies and improve ROI.
• Ensure compliance with data privacy regulations and best practices.
• Lead and mentor a team of marketing professionals, fostering a culture of innovation, rapid experimentation, and growth.
• Coordinate with external agencies and partners to optimize campaign and project execution.
• Encourage collaboration across regions and departments to align marketing strategies with company goals.
• Manage the digital marketing budget to ensure efficient allocation and spending.

Requirements

• 10+ years' experience driving digital evolution and excellence for a B2B organization.
• Proven track record of successful digital campaign management and growth initiatives.
• Strong analytical skills with experience in data analysis and performance reporting.
• Proficiency in digital marketing and CRM tools such as HubSpot, Salesforce, Google Analytics, Google Ads, LinkedIn Ads Manager.
• Excellent communication, leadership, and project management skills.
• Ability to thrive in a fast-paced, dynamic environment.
• Creative thinker with a passion for continuous improvement and innovation.

Nice to Have

• Experience with global digital marketing strategies.
• Knowledge of industrial or safety-related products and markets.
• Experience leading cross-functional teams and working with external agencies.

Qualifications

• Educational background is not explicitly specified, but extensive experience in digital marketing leadership is required.

Benefits & Perks

• Position is eligible for bonus as part of the total compensation package.
• Salary range: 89,200.00 - 165,600.00 in local currency.