Manager, Digital Marketing

About the Role

Key Responsibilities

• Maintain a deep understanding of the value generated for our customers by our products and translate this understanding into differentiated online positioning, marketing, and sales strategies as well as online channel development.
• Provide leadership, motivation, direction, instruction, and assistance to assigned Marketing team members.
• Set performance goals for assigned digital Marketing staff and continually provide feedback regarding actual performance in comparison to targets.
• Provide guidance to correct off target behavior and initiate disciplinary action when appropriate.
• Plan and assist in developing job growth opportunities for marketing team members that also strengthen the Marketing function.
• Responsible for day-to-day online marketing operations, support for online sales activities, and defining and executing a digital marketing plan to achieve marketing goals.
• Collaborate with digital marketing firm on campaign strategies and measurement/attribution; use data and insights to optimize campaign spend and performance.
• Work with Marketing, Product Development, Sales, IT, and Service Delivery and Operations to maintain a consistent brand experience across customer touch points.
• Focus on brand health and customer satisfaction as enablers of profitable growth.
• Create an extraordinary online customer experience at every touch point to make it a strategic differentiator.
• Drive increasing market share in targeted segments and manage the marketing funnel to maximize sales.
• Provide regular, concise, market intelligence to ensure continued market leadership.
• Engage productively with sales channels to promote profitable growth.
• Interface with product management to drive positioning, competitive intelligence, and differentiation.

Requirements

• Maintain a customer-centric mindset, advocating for customer needs and managing relationships proactively.
• Understand and improve customer experience business processes and related sales, billing, and support metrics.
• Maintain a broad understanding of telecom and IT technologies and trends relevant to customers.
• Manage a department-level revenue and expense budget, plan and forecast financials, and develop business cases for initiatives.
• Demonstrate execution discipline, meet commitments, and produce results.
• Possess excellent oral and written communication skills, with the ability to prepare and deliver detailed plans and proposals.
• Develop creative solutions to complex problems using critical thinking and reasoning.
• Promote lean process improvement and eliminate waste through Lean PI principles.
• Bachelor's degree (additional advanced education preferred, such as an MBA).
• Minimum of six (6) years of marketing, sales, product management, or business experience in a comparable industry, with at least two (2) years of supervisory experience (for Manager level).
• Minimum of eight (8) years of experience with four (4) years of supervisory experience (for Sr. Manager level).
• Proficiency with Microsoft Office Suite, including Word, Excel, Access, and Outlook.
• Experience creating strategic online marketing programs, drip campaigns, social media campaigns, and customer acquisition and retention strategies.
• Knowledge of analytic platforms and measurement of campaign results.
• Thorough understanding of digital marketing technology landscape and online customer experience improvements.

Nice to Have

• Experience with A/B testing, landing page development, and conversion rate optimization.
• Proven track record of accomplishments in digital marketing strategy and online customer experience improvements.

Qualifications

• Bachelor's degree (additional advanced education such as an MBA preferred).