Manager Digital Marketing- Framingham, MA (Hybrid)

Staples

Framingham, MA

Full Time

Senior

18 days ago

Job Description

About the Role

We're looking for a strategic and results-driven Manager of Digital Media to lead the media planning and execution efforts that drive growth for Omni paid media for Stores and Staples.com. As a member of the Digital Marketing team, you'll play a critical role in orchestrating full-funnel campaigns across digital channels to reach, engage, and convert customers. This position is ideal for someone with deep digital media experience, operational rigor, and a passion for delivering measurable results in a retail environment. In this role, you'll partner closely with marketing, creative, analytics, and agency teams to launch high-impact campaigns across display, social, audio, and programmatic channels.

Key Responsibilities

Manage and help develop media strategies and day-to-day execution to support business growth across key digital channels such as Display, Paid Social, Digital Video, Audio and emerging media channels.
Plan, launch, and optimize digital campaigns that support business objectives such as customer acquisition/prospecting, existing customers, key category campaigns and brand value props.
Partner with internal teams and media agencies to develop, launch, and optimize effective media campaigns.
Develop robust reporting frameworks to track KPIs, campaign performance and budgets across the funnel; deliver actionable insights and regular updates to stakeholders.
Monitor industry trends and competitor activity, identifying opportunities to improve media strategies and staying ahead of digital marketing best practices.

Requirements

5+ years' experience in digital marketing/media, ideally in a B2B or ecommerce environment.
Proven experience managing paid media campaigns across platforms like Meta, LinkedIn, Google Ads, and programmatic DSPs.
Experience managing vendor/agency relationships or working at a media buying agency.
Familiarity with marketing technologies & tools like Google Analytics, Adobe Analytics, Tableau, or similar platforms.
Expertise in MS Office especially MS Excel including pivot tables, v-lookups, and charts/graphs.
Proactive, self-starter mindset—takes initiative to solve problems, drive innovation, and identify new growth opportunities without waiting for direction.
Strategic thinker with a strong understanding of how media drives business impact.

Benefits & Perks

Great perks including generous paid time off and bonus opportunities.
Flexible work arrangements, including hybrid work.
401(k) plan with a company match, full benefits plan and options, and associate resource groups.
Associate store discount.
Corporate office amenities including a café, 24/7 fitness center, convenience store, on-site dry cleaning, and Chef Louie's Cafeteria.

Working at Staples

The company offers a flexible work environment, a variety of employee perks, and a focus on innovation and growth within a collaborative team setting.

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