Manager, Digital Partnerships

IPG Mediabrands

Los Angeles, CA

Full Time

Senior

85k-85k

14 days ago

Job Description

About the Role

The Manager, Digital Partnerships at IPG Mediabrands is responsible for leading a team that develops and executes digital media plans from inception to completion. The role involves overseeing teamwork, resource allocation, and exploring non-traditional partnership opportunities to maximize communication across owned and earned media platforms. IPG Mediabrands is a global media and marketing solutions division managing over $47 billion in marketing investments, serving a diverse portfolio of iconic brands across multiple sectors with a workforce of more than 18,000 professionals in over 130 countries.

Key Responsibilities

Communicate with clients on marketplace intelligence, negotiation, and partnership needs, aligning with client KPIs
Maintain daily client contact, manage requests, and foster relationships with media partners
Present plan recommendations, identify new opportunities, and collaborate with internal teams
Act as a key liaison, mentor associates, and ensure high-quality work standards
Lead strategic media planning, participate in KPI and RFP development
Manage partner negotiations, oversee budget and billing, and maintain campaign oversight
Provide guidance on reports and presentations, manage Analytics and Ad Ops relationship
Secure competitive marketplace pricing, foster strong media partner relationships, and apply knowledge of MAGNA's investment strategies

Requirements

Fundamental understanding of media tools as well as syndicated tools
Demonstrated ability to develop integrated marketing communication plans encompassing traditional and non-traditional media strategies
Ability to delegate and oversee Associates and Negotiators workload
Experience with campaign management/ad serving technology: Double Click DART, Atlas DMT, Media Mind
Experience across a variety of media channels
4+ years of experience in digital media planning
Ability to communicate concisely and clearly both orally and in writing
Initiative does not require candidates to have a college degree

Nice to Have

Working knowledge of third-party Internet marketing research: comScore Media Metrix, Nielsen NetView, @Plan, NetRatings, and others

Qualifications

4+ years of experience in digital media planning

Benefits & Perks

Medical and dental coverage
401(k) plans
Flex spending
Life insurance
Disability
Employee discount program
Employee stock purchase program
Paid family benefits
Discretionary time off days
Company-wide Appreciation Weeks and Wellness Days
Competitive salary and eligibility for annual discretionary incentive awards

Working at IPG Mediabrands

At IPG Mediabrands, there is a strong commitment to fostering a culture of inclusion and belonging. The company values diversity, embraces differences, and recognizes the unique value each individual brings. They encourage applications from candidates of all backgrounds, perspectives, and lived experiences, emphasizing shared values and behaviors that promote pride, responsibility, and community.

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