Manager, HCP & DTC Content Marketing

About the Role

Key Responsibilities

• Expand branded and unbranded content strategy, topics, themes and tones, messages, and experience tailored to HCPs and DTC audiences
• Oversee the creation of marketing collateral and promotional plans
• Ensure compliance with industry standards and regulations in healthcare marketing
• Work with Agency partners to monitor and optimize campaign effectiveness and ROI
• Support documentation of campaign & content calendars and channel best practices
• Support ongoing testing & learning initiatives, including A/B testing and engagement performance tracking
• Develop and execute content strategies targeting HCPs and DTC audiences in owned and paid channels
• Help drive scalability of content, templates, components, and content guidelines across channels and tactics
• Manage CRM and Social programs to enhance customer engagement and retention
• Collaborate with cross-functional teams to align content with brand messaging
• Lead demand generation campaigns, integrating social and digital marketing best practices
• Analyze customer data and insights to optimize marketing performance

Requirements

• Bachelor's degree in marketing, Communications, or related field; MBA preferred
• 3-5+ years of experience in pharmaceutical marketing, with a focus on content and CRM
• Experience working with MLR committees within pharmaceutical companies
• Experience working alongside agency partners and internal teams to enable content strategies
• Experience with owned and paid channels, including on-site, syndicated, and paid platforms
• Experience in pharmaceutical marketing organizations with emphasis on content marketing
• Knowledge of healthcare industry standards and regulations

Nice to Have

• Ophthalmology (Retina), Oncology or Rheumatology experience

Qualifications

• Bachelor's degree in marketing, Communications, or related field
• MBA (preferred)

Benefits & Perks

• Comprehensive benefits including health and wellness programs, fitness centers, equity awards, annual bonuses, and paid time off (depending on location)