Manager III, Digital Ad Operations

Nexstar Media Group

Augusta, GA

Full Time

Senior

7 days ago

Job Description

About the Role

The Manager III, Digital Ad Operations oversees campaign onboarding, manages digital advertising strategies, and supports sales and client initiatives to enhance campaign performance and revenue growth. The role involves coordinating campaign execution, training teams, maintaining vendor relationships, and providing strategic insights to meet client objectives within a dynamic digital environment.

Key Responsibilities

Manage end-to-end lifecycle of digital ad campaigns, including launch, pacing, optimization, reporting, and wrap-up
Ensure accurate campaign setup and delivery across multiple platforms such as social, display, video, OTT/CTV, and search
Troubleshoot technical issues related to ad serving, tracking, or performance
Join Account Executives on sales calls to provide digital expertise
Translate client goals into actionable campaign strategies
Present performance updates and optimization recommendations to sales and clients
Conduct new hire onboarding for digital and sales teams
Lead recurring sales team training sessions on digital platforms and best practices
Support regional training initiatives and serve as subject-matter expert
Collaborate with sales teams on proposals, presentations, and upsell opportunities
Develop and execute cross-platform strategies to meet or exceed KPIs
Provide market insights and recommend new digital products or partnerships
Oversee digital inventory management to ensure campaign accuracy and efficiency
Build and maintain vendor relationships to manage campaign execution, troubleshoot issues, and explore new opportunities
Create and maintain SOPs for campaign setup, reporting, and optimizations
Prepare weekly digital reports and monthly performance summaries for leadership
Monitor pacing and implement optimizations to deliver full budget performance