Manager, Insights

About the Role

Key Responsibilities

• Analyze and connect the dots between diverse and disparate data sets to derive meaningful insights
• Develop research hypotheses, construct research plan/methodology and conduct research (syndicated, secondary, social listening, qualitative and quantitative custom research) to solve clients burning questions
• Develop and present client-ready insight presentations inclusive of data visualization and storytelling
• Evaluate innovative data partners to develop new approaches to uncovering insights
• Work in partnership with client research and internal strategy and analytics team; have deep knowledge of client's business goals and challenges
• Build compelling personas that bring key audience segments to life
• Exhibit a solid understanding of the use and relevant application of transaction and survey-based data
• Partner with Planning and Investment teams on translating upstream audience insight into targetable audiences
• Category analysis and evaluation of a brand's market position and opportunities for growth
• Partner with Planning and Investment teams on media sufficiency analysis to understand the media spend needed to meet client + audience-specific goals
• Monitor cultural, category and audience specific trends to educate internal teams, partner agencies and clients, translating trends into strategic opportunities + implications

Requirements

• 3+ years in media/marketing research, consumer insight, business consulting, or digital advertising research/analytics/insight
• Strong grounding in traditional and digital media research (control/exposed methodologies, market mix modeling)
• Experience with statistical software packages, especially SAS and SPSS, strongly preferred
• Experience with multiple methodological approaches (social listening, syndicated tools, primary research)
• Demonstrated ability to work with large data sets
• Strong grounding in traditional and digital media research, such as advertising effectiveness, ROI
• Experience with visualization tools such as Tableau, GoodData, Datorama is a plus
• Strong verbal and written communication skills
• Excellent Microsoft Office skills; PowerPoint and advanced Excel
• Ability to work independently and in a team setting while effectively managing priorities

Nice to Have

• Experience with visualization tools such as Tableau, GoodData, Datorama

Qualifications

• 3+ years in media/marketing research, consumer insight, business consulting, or digital advertising research/analytics/insight
• Strong grounding in traditional and digital media research (control/exposed methodologies, market mix modeling)
• Experience with statistical software packages, especially SAS and SPSS, strongly preferred
• Experience with multiple methodological approaches (social listening, syndicated tools, primary research)
• Demonstrated ability to work with large data sets
• Strong grounding in traditional and digital media research, such as advertising effectiveness, ROI
• Experience with visualization tools such as Tableau, GoodData, Datorama is a plus
• Strong verbal and written communication skills
• Excellent Microsoft Office skills; PowerPoint and advanced Excel
• Ability to work independently and in a team setting while effectively managing priorities

Benefits & Perks

• Powerful resources and best-in-class wellness and benefits offerings
• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements
• Tuition Assistance
• Paid time off including Flexible Time off, Vacation, Sick Days, Volunteer Days, Holiday and Identity days
• Matching Gifts programs
• Flexible working arrangements 'Work Your World' Program encouraging employees to work from anywhere