Manager, Integrated Marketing

The Gap

San Francisco, CA

Full Time

Senior

115k-152k

16 days ago

Job Description

About the Role

For the past 25 years, we've committed ourselves and our brand to a single aim: to empower all women and girls. Inspiration. Collaboration. Connection. Inclusivity. It's what we do best, and we're on the hunt for people who share our passion for leading an active lifestyle, growing personally as well as professionally, and creating game-changing products and experiences. We use business as a force for good by putting people and the planet right up there with profit, which is why Athleta is a certified B Corp. Ready to make a move? Join us. Because we know that alone we're strong, but together we're unstoppable.

Key Responsibilities

Partner with Brand Marketing leaders to help lead and influence the women's seasonal omni-channel marketing strategy; play a role in seasonal hindsighting and gather ongoing competitive insights to inform strategies and stay relevant
Develop seasonal marketing briefs that deliver thoughtful consumer insights, product details, and zeitgeist trends
Assist in development of the seasonal omni product messages in partnership with product merchandising to bring to life Athleta's world class product
Be a critical contributor to seasonal omni asset planning applying strong organizational skills and attention to detail
Support GTM team and business critical marketing promotions
Help to optimize tools and templates within the Brand Marketing organization and serve as the key owner of updating key calendars and roadmaps
Work cross-functionally with vehicle teams to put together thoughtful, cohesive activation plans for Athleta's brand and product campaigns
Support on all Athleta strategic growth initiative workstreams

Requirements

5-7 years brand marketing strategy, planning and communications experience with fashion/apparel, consumer brand and/or marketing agency
Knowledge about the sports/fitness industry and have passion for living the Athleta brand mission
Self-starter with an innate sense of curiosity and eagerness to dive into multiple projects and have the strong ability to prioritize
Team player with strong people skills who can foster dynamic relationships and work collaboratively with cross functional team members, including but not limited to: Editorial, Creative, Digital, Social, Email, Brand Experiences, E-comm, Merchandising, Consumer Insights
Positive attitude, high energy level and ability to thrive in a fast-paced, fluid environment and comfortable dealing with new situations and ambiguity
Flexible, incredibly detail-oriented, organized and has the ability to meet/stay on deadlines; proficient in PPT, Excel, Word and strong administrative skills
Hungry to learn and grow within the Athleta Marketing team

Nice to Have

Experience with omni-channel marketing campaigns
Experience working in a fast-paced retail or fashion environment

Qualifications

Experience in brand marketing strategy, planning and communications
Knowledge of the sports/fitness industry
Proficiency in PPT, Excel, Word

Benefits & Perks

Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees
One of the most competitive Paid Time Off plans in the industry
Employees can take up to five 'on the clock' hours each month to volunteer at a charity of their choice
Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay
Employee stock purchase plan
Medical, dental, vision and life insurance

Working at The Gap

Athleta values inspiration, collaboration, connection, and inclusivity. The company is committed to a diverse and inclusive environment of belonging, recognized for its long-held commitment to equality, and strives to empower women and girls through its products and initiatives.

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