Manager, Integrated Marketing (New Verticals)

About the Role

Key Responsibilities

• Thrive as the central liaison between Marketing teams, Strategy & Operations, Product, Finance, Analytics and other departments to build and execute on a holistic and integrated marketing strategy.
• Lead Affordability marketing initiatives end-to-end, including brief development, creative and media/channel reviews, influencer programs, paid media strategies, A/B tests, partnerships, and in-app marketing.
• Create marketing strategies to increase customer spend, retention, and effectively communicate affordability initiatives.
• Help define and prioritize requirements for key cross-functional initiatives, serving as the subject matter expert and liaison during planning.
• Partner with Strategy & Operations and marketing leads to set goals and KPIs for campaigns, and develop integrated plans to achieve these objectives.
• Support new business lines and expansion opportunities, such as DashMart, by advocating for and unlocking marketing resources and budgets.
• Communicate progress, track performance metrics, report to leadership, and proactively identify risks and mitigation strategies.
• Build models and frameworks for budgeting, campaign tracking, and goal forecasting.
• Partner with leadership to build and deliver investment requests and planning headcount deliverables.

Requirements

• Have 6+ years experience in B2C marketing, preferably with a mix of paid and growth marketing.
• 2 years or more in consulting or operations is a plus.
• Strong Excel skills required; basic SQL knowledge is a plus.
• Excellent verbal, written communication, and presentation skills.
• Strong project management and organizational experience, including tracking calendars, setting DRIs, and following up to meet goals.
• Demonstrate a bias for action and ability to build processes and relationships across the organization.
• Ability to synthesize data, make data-driven decisions, and balance quantitative measurement with intuition.
• Proven ability to prioritize and execute tasks in a fast-paced environment.

Nice to Have

• Basic SQL skills.

Qualifications

• 6+ years experience in B2C marketing.
• Experience with paid and growth marketing preferred.
• Strong Excel skills; basic SQL a plus.

Benefits & Perks

• Competitive salary within a range of $129,200-$190,000 USD, determined by skills and experience.
• Opportunities for equity grants.
• Comprehensive benefits including 401(k) with employer matching, 16 weeks paid parental leave, wellness benefits, commuter benefits, paid time off, and paid sick leave.
• Medical, dental, and vision insurance, 11 paid holidays, disability and life insurance, family-forming assistance, mental health programs.
• Flexible paid time off for salaried roles and accrued vacation and sick time for hourly roles.