Manager, Marketing Analytics & Forecasting

About the Role

Key Responsibilities

• Develop and maintain tools to forecast order volume, revenue, and marketing-driven performance.
• Lead financial scenario planning efforts to quantify the impact of strategy shifts (e.g., channel mix, campaign timing, spend changes) on business outcomes.
• Partner with Finance, Strategy, and Marketing to align forecasting inputs with overall business planning cycles and goals.
• Create dynamic financial models that reflect different assumptions, time horizons, and business scenarios (e.g., best/worst case).
• Analyze historical performance to identify key drivers of revenue and conversion across channels and customer segments.
• Present insights and recommendations to senior leadership in a clear, data-driven narrative.
• Help design and implement frameworks for long-term revenue planning that integrate marketing and business strategy.

Requirements

• Bachelor's or Master's degree in Economics, Finance, Data Science, Marketing Analytics, or a related quantitative field.
• 7+ years of experience in Marketing Analytics focused on the Media Industry, FP&A, or business analytics, with a strong focus on forecasting and financial modeling.
• Demonstrated experience building and managing scenario planning models tied to revenue and orders.
• Advanced proficiency in SQL, Excel, and statistical tools (e.g., Python, R).
• Deep understanding of marketing funnel metrics and how they tie into financial outcomes.
• Strong communication skills, including experience presenting to senior stakeholders.
• Ability to work under tight deadlines.

Nice to Have

• Experience working in a hybrid work environment.
• Experience with financial scenario planning and modeling in a corporate setting.
• Knowledge of marketing strategies and metrics.

Qualifications

• Educational background in Economics, Finance, Data Science, Marketing Analytics, or related field.
• 7+ years of relevant experience in marketing analytics, forecasting, or financial modeling.

Benefits & Perks

• Competitive salary range of $110,000 - $140,000.
• Comprehensive and highly competitive benefits package including physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and elective benefits.
• Flexible compensation offers tailored based on experience, industry knowledge, location, and skills.
• Pay-for-performance incentive structure.