Manager, Marketing (Games & Digital)

About the Role

Key Responsibilities

• Actively contribute to the overall product branding, positioning, and marketing/PR strategies for a portfolio of games with diverse genres and platforms.
• Lead the day-to-day marketing ideation, planning, and execution on select game titles.
• Partner with Theatrical Brand, Franchise, and international teams, as well as other internal stakeholders, to route marketing plans, assets, copy, activations, and other materials for feedback and approval.
• Manage detailed timelines and workstreams while keeping cross-functional stakeholders accountable.
• Work with product and communications partners to clearly define marketing needs during game development.
• Coordinate with internal partners, including Consumer Products, Retail Marketing, Parks, Digital Distribution, and more, to maximize marketing impact and cross-promotional opportunities.
• Cultivate relationships and identify and execute marketing activations with digital gaming storefronts and distribution platforms.
• Prepare marketing presentations, creative briefs, and campaign recaps as needed.
• Collaborate on social media channel setup, management, and platform partner relationships.
• Keep up with industry trends and leverage innovative marketing tactics to drive successful campaigns.
• Interact with select Games Publishing and Development partners on all of the above.

Requirements

• 5 years of marketing experience within video games, entertainment, or digital.
• Bachelor's degree.
• Experience in all major areas of games marketing, including online and offline, brand management and product marketing, search, CRM, social media, and PR.
• Strong expertise/understanding of games and the games industry.
• Solid project management skills to coordinate multiple projects simultaneously across internal functional groups and external partners/licensees.
• Keynote and Microsoft Office Suite experience are required.
• Must have unrestricted work authorization to work in the United States.
• Travel may be required.

Nice to Have

• Passion for games and entertainment.
• Demonstrable interest in culture, the consumer, brand strategy, and storytelling.
• Solid business, analytical, and critical thinking skills.
• Proven presentation skills with executive presence and leadership.
• Excellent written and verbal communication skills.
• Attention to detail and organization.
• Existing relationships with Games publishers.

Qualifications

• Bachelor's degree in a relevant field.

Benefits & Perks

• Company-sponsored benefits including medical, dental, and vision insurance.
• 401(k).
• Paid leave.
• Tuition reimbursement.
• A variety of other discounts and perks.