Manager, Media Activation

The Mars Agency

New York, NY

Full Time

Senior

74k-116k

21 days ago

Job Description

About the Role

Mars United Commerce Powered by Marilyn is a global commerce company that delivers all the solutions clients need to grow their business today and tomorrow. Founded by the late Marilyn Barnett, we've become global leaders in four key commerce disciplines - Strategy & Analytics, Digital Commerce, Content & Experiences, and Retail Consultancy - that together form a United Commerce Ecosystem that provides all the expertise clients need to navigate the commerce marketing landscape. Our 800+ Martians across North America, Europe, Australia, New Zealand and Asia exist to drive growth for our people, our clients, and our communities all across the globe. Mars United Commerce is seeking a Manager, Media Activation. Programmatic experience is required.

Key Responsibilities

Develop and flawlessly execute BIC retailer-led digital media campaigns
Hands-to-keyboard set-up, management and optimization of programmatic and social campaigns
Develop RFPs and work closely with vendors for proposals
Develop and collaborate on targeting, negotiate rates and refine overall executional plan based on client objective, media strategy and vendor capabilities
Create and share presentations highlighting the campaign set-up and final plan with internal teams and clients
Have clear understanding of campaign set-up, performance and reporting structure and clearly set and communicate performance expectations with internal and external teams
Ongoing campaign monitoring and management, including hands-to-keyboard optimizations (self-serve Programmatic and social campaigns) and optimization suggestions with vendors (managed service campaigns)
Report back on campaign performance. Collaborate with vendor and team to provide campaign data, insights and strategic recommendations based on client objectives, media strategy and results

Requirements

Programmatic experience is required, including hands-to-keyboard set-up, optimizing and reporting
Attention to detail
Ability to organize & prioritize workload to manage timelines and deliverables for self, vendor and team
Industry & media knowledge
Strategic thinking in development of targeting, tactic, creative, etc.
Strong verbal, written, presentation and intrapersonal skills
Collaborative with willingness to listen and learn
Sound decision making skills based on industry, agency and client knowledge
Paid social (Facebook, Instagram, Pinterest) experience, including hands-to-keyboard set-up, optimizing and reporting

Benefits & Perks

Comprehensive group health plans
Parental leave program including paid maternity and paternity benefits for pregnancy, adoption and surrogacy
Flexible paid time off
Confidential employee assistance program
Ongoing wellness support initiatives
Trusted financial health advice and guidance
Promotion of education through tuition support and assistance
Flexible and supportive work environment and culture
Medical coverage, dental, vision, disability, 401k, and paid time off for regular roles

Working at The Mars Agency

Mars United Commerce has developed a wide variety of inclusive benefit plans and policies that address and promote the needs of all employees and their family members, including comprehensive group health plans, a parental leave program that includes paid maternity and paternity benefits for pregnancy, adoption and surrogacy, flexible paid time off, a broad and confidential employee assistance program, ongoing wellness support initiatives, trusted financial health advice and guidance, promotion of education through tuition support and assistance, and a flexible and supportive work environment and culture.

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