Manager, Media Planning (Traditional and Digital)

About the Role

Key Responsibilities

• Work with Media Strategy leadership to develop innovative and custom solutions in achieving client goals for prospective and current clients
• Develop and oversee media strategy, campaign creation, budget, optimization, and testing strategy(ies), as applicable, for full-funnel, multi-platform campaigns across all paid channels including television, radio, print, out-of-home, digital, social, and mobile media
• Leverage insights and learnings to help determine the right channel mix and further bolster the data-informed portions of media plans; engage with and support the efforts of the Analytics team re: same
• Translate client audience data, goals, and pain points into custom media plans
• Assist with driving new business development by ensuring the New Business team is leveraging customized approaches
• Work in collaboration with Director and peers to develop media strategies that leverage connections planning and creative insights, are integrated across moments/tactics and align with client campaign objectives
• Support the efforts of the activation team related to plan execution; participate in packaging / communicating negotiation / placement / results outcomes to clients, as appropriate
• Stay current with new advances in media, the competitive landscape, and vendor capabilities; leverage that knowledge to influence current and future business plans and strategies
• Supervise media team members on the execution of client media campaigns to ensure accurate and timely execution
• Foster and implement collaborative, proactive communication with internal teams and external client(s)
• Ensure all communication on behalf of client is clear, concise and accurate
• Lead and support team development including mentoring and training on new media / internal process and procedures
• Marshall team and other resources, as necessary, to manage multiple projects simultaneously
• Implement and support operational best practices across the team and within the department
• Keep manager and team members informed of media opportunities or challenges that could impact client budget and goals of each campaign

Requirements

• Bachelor's degree required
• 4+ years of media experience at both a tactical level (implementing) and strategic level (guiding and training); agency experience is a plus
• Experience in omnichannel media planning, including both digital and traditional media
• Proven ability to manage multiple, simultaneous short- and long-term projects
• Track record of demonstrating strong judgment and prioritization capabilities
• Ability to implement change quickly to support evolving / changing client initiatives or marketplace occurrences
• Working knowledge of third-party media research, including but not limited to: Nielsen, MRI, Scarborough, Kantar, DoubleClick, YouGov
• Experience building client decks and pitching current as well as potential up-sell opportunities
• Strong understanding of media planning, distribution, and syndication of content
• Evidence of facilitating and initiating creative thinking in the media space
• Dedication to completing projects and tasks with passion and a relentless pursuit of excellence
• Demonstrated critical thinking and problem solving abilities
• Collaborative approach and all-in attitude
• Client facing track record; excellent verbal and written communication skills
• Skilled at and enjoys manipulating and understanding data, as well as drawing actionable data-driven decisions
• Strong interpersonal, partnership and influencing management skills
• Self-motivated and creative strategic thinker who thrives in fast-paced environment

Nice to Have

• Agency experience

Qualifications

• Bachelor's degree

Benefits & Perks

• Employees can be expected to be paid an annualized salary range of $68,250 - $115,000, based on variations in knowledge, skills, experience and market conditions